How to Close Leads From Events Using Digital Marketing

How to Close Leads From Events Using Digital Marketing

How to Close Leads From Events Using Digital Marketing


How to Close Leads From Events Using Digital Marketing

Attending or hosting live events is one of the greatest ways to build your network. Classes, workshops and expos allow you meet more people and connections than you would ever be able to in a normal context.

Gone are the days when simply shaking some hands and getting a business card is enough. Digital marketing and social media now enables business owners and potential connections and clients to stay in contact easily.

Whether it is friending someone on LinkedIn or working with your Facebook marketing in promoting an event, you need to allow others to find you easily.

Here are a few tips that help you increase your leads and become a digital marketing force to be reckoned with.


Make a List of Your Leads, Check it Twice

If you are going to a larger or multi day event you need to make sure that you have a list put together beforehand. Otherwise you will get overwhelmed by the sheer volume of people you will meet.

One way to save time and start with a lot of names is asking for a list of attendees from the host of the event. This list can include people attending, sponsors, and press that are covering the event.

You can also build your own list of contacts using social media listening tools. You can also find out who is attending a seminar or expo by following the event hashtag. Email clients and connections to see if they are going to be attending the event so you can link up with them.


Establish Connections After the Event

The following days and weeks after an event are just as important as the event itself. Now is the time to close on leads you made, follow up with connections, and establish lasting business relationships.

Send emails, direct messages and phone calls to reach out. If you have a list of emails or accounts you could start an ad campaign to target these new people. Adding them to a newsletter is a brilliant way to keep them up to pace with what you are working on.

Be sure to focus on the main takeaways of what you all learned from the expo or seminar and highlight that.

The best aspect of this kind of marketing is that your audience is already set up for you. Be sure to focus on the in person experience of an event. You don’t want to be the person who only cares about the connections you can make later on.  

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

The thought of walking into a room full of strangers can have an anxiety and stress inducing reaction to even the most experienced and successful professionals.

The good news is that making connections and building relationships with other professionals doesn’t have to be panic-inducing. With these five ways to make networking work for you, you’ll be ready to tackle the next professional event stress free!

1. Have an elevator pitch ready, but don’t memorize it.

More than likely, one of the first questions you’ll be asked is what you do. Having something prepared is helpful, so you’re not stumbling across your words. However, repeating a memorized paragraph like you’re a robot is not the most welcoming or conversational. Try picking out a few key points from your prepared ‘pitch’ and be willing to adjust as necessary.

2. Utilize social media, but make sure it’s appropriate.

Yes, platforms like Facebook and LinkedIn exist to make connections and be social. However, receiving connection requests from people you don’t know or have a mutual connection with can seem disingenuous.

3. Take the time to build a real connection.

Handing out business cards to anyone who walks by will definitely get your name out there, but it isn’t the most memorable tactic. Taking the time to build meaningful and memorable relationships with only a few individuals will get you a lot farther than a speedy style of networking. Now, more than ever, people like building genuine connections.

4. Give, give and give some more.

Make yourself useful to your connections. By asking them what they need help with, you’re not only showing your value but you’re also showing genuine interest. This desire to give will help differentiate you from others and stay top-of-mind in your network. Lastly, when you’re consistently giving, it makes a future ask even easier since you’ve been so helpful in the past.

5. Remember to follow up and consistently check in.

If you make an in-person connection, it’s vital that you reach out to them no later than the next day to thank them for their time and follow up on any additional information. Networking events are for networking which makes it easy to forget who you’ve had the pleasure of meeting – by doing a quick follow up, you’re taking one more step towards building that relationship. It’s also helpful to touch in on a consistent basis; ask if they need help with anything or if they’d be up for a quick coffee chat. Just like your non-professional connections, it’s important to keep the relationship alive and healthy.