How Can Customer Reviews can Give you Online Cred?
If you spend just a few minutes scrolling through your favourite social media, you will find hundreds of people and companies claiming they have the recipe for success. Whether that is in online marketing, web design, and something else.
But what makes you and your business stand apart from them? How do potential customers wade through the ocean of opinions and find someone that can truly help them?
The answer is simple and steadfast.
Prove to those who might run into your Facebook Ad, website, or hear about you from a friend that you are the real deal. Here are a few ways to integrate social proof into your platforms, whether they be social media or a website.
Let Satisfied Customers Tell Their Story
What do you do when you are looking for a great new restaurant? You ask your friends, inspect reviews from the almighty Yelp, and search for other information online.
Give your viewers something to find that is positive and unique in the form of personal testimonies.
There are a few ways you can showcase the great work that you are doing. One might be having a weekly appreciation post about a client and their story. Making a video or videos where you enable highlight the positive reviews can help create a sense of FOMO (fear of missing out).
Build Your Tribe
Create a hashtag that followers can use is a simple effective way of spreading your brand without any direct advertising.
A major part of reviews though is that they have to be authentic. No matter how amazing your business is, people are going to have issues. A few bad ratings that are addressed properly is a great way to create authenticity and respect from others.
Offering discounts, incentives, and other perks to those who leave you a great review is another way to engage new customers. Monitor the conversations people are having about you and use this as a way to evolve and improve.
How Do I Use Testimonials?
A testimonial might seem like an archaic way of garnering respect but, it is a time tested method that works. Aim these kinds of reviews, whether written or video, to address potential issues that new customers could have.
That way you are able to head of problems before they even occur.
Place these positive reviews near a call to action or the checkout section of your site. That way if people start having second thoughts they have evidence to help them make a well informed decision and have confidence in your brand or product.