Is Your Website Secure?

Is Your Website Secure?

Is Your Website Secure?

 

Is Your Website Secure?

Being conscientious of how safe you are in the online world is vital to the success of a business and the peace of mind that can come with it. Online banking and shopping have now been widely secured which has caused many people to use these types of services.

But is there a real reason that your website should be secure? What does that entail and how can having a secure site help an online business?

Having the necessary information to fortify your online presence is not only useful for yourself, it will also allow you to know why and what the true benefits of it are.

 

Google Needs Your Site to be Secure

There are over 1.2 trillion searches on Google each year. This means that if someone is trying to find a product or service, they are more than likely going to find it on Google.

Security is Google’s top priority. This means that they want all the websites that show up in their search engine to be safe. A quick way to recognize if a site is safe or not is the https found at the beginning of a URL. This lets Google know that a site with this in it is encrypted which is what you want.

The security of your site also affects how well you do search results. If you do not have an encrypted website then Google will regard you as unsafe and drive traffic away from you.

Having a SSL (Secure Sockets Layer) is the standard security technology that you want. This will create a safe link between a web server and a browser.  

 

Build Your Site with Security as a Priority

If you are hiring someone to create a website you need to make sure that they are including in their design a way to keep you safe.

Simplicity is usually the best bet here. Cut out unnecessary add-ons and plugins that will make your site cluttered and at a higher security risk.     

Most of your website should be text based with images, videos, and other key elements to have a fully finished project.

 

Choose a CMS and Sign up for a Web Host

A CMS is a content management system (like WordPress and many others). Think of your CMS as the material you need to build a house. It is the raw material from which you can build a finished product.

The web host is your domain name or URL. This is similar to a street address so everyone knows where to find you when they are searching online. Make sure a web host service offers services like Secure File Transfer Protocol (SFTP) which makes uploading files secure.

Other good hosting platforms ensure that all of your site information is backed up in case there are any issues. They will also have a public policy that states how often they update the sites they host and if there are any issues with them.

Master the Technical Side of SEO

Master the Technical Side of SEO

Master the Technical Side of SEO

 

Master the Technical Side of SEO

In the world of online visibility SEO is the end all be all. Creating the best chance that you can be seen, heard, and connected to on the internet is what you need. Making sure you have creative and interactive content on your site is important but, improving the technical side of your SEO is key to success.

Learning new ways to master your SEO will benefit your online business tremendously and enable you to rise to the top of the search results.

 

Secure Your Site

If your site is not secure then it is not safe. Not only will an unsecure site possibly be harmful to yourself but, it harms your SEO as well. Google prefers sites that are secure and whose data in encrypted.

Make sure that you have a Security Sockets Layer in place (SSL). This creates a secure link between the web browser and your page. The easy way to determine which sites have an SSL and which do not is by the URL.  A secure site will have https:// in the beginning to identify the page.

 

Be Mobile Friendly

Many people use their phones as the primary way of accessing the internet. This means that Google will favour sites that can be easily adjusted to a mobile device.

The ability for your site to respond to various formats, whether that be a phone or tablet, is crucial to the success you will have in Google’s search engine.

 

Link Up With Google Search Console

A great way to see how your site is performing is by adding your site to the Google Search Consoles index. When you do this your website will be crawled to see how it performs in the search results.

This free tool will process a few different categories and see how your site performs overall. From testing your sites usability, viewing backlinks, and checking search analytics, there is a lot that can be accessed.

 

Make Sure Your Content Is Accurate and Creative

Ensuring your page titles, tags, and snippets accurately reflect your site will benefit your SEO tremendously. Avoid using vague language to describe what is on your page as well.

Make sure each page title has its own unique name as this help Google differentiate individual pages.

 Do not use lengthy titles and make sure to always use the “description” meta tag. Meta tags tell Google what information is on each page. These “descriptions” might also be used for the snippets about your page as well.  

The Importance of Word Search for SEO

The Importance of Word Search for SEO

The Importance of Word Search for SEO

 

The Importance of Word Search for SEO

In today’s consumer climate we crave the fastest answer to our questions. Where is the best place to eat around here? Where is the closest gas station to me? And the most important question, where is a damn Starbucks!

41% of adults are using voice search technology, like Alexa and Siri, to get answers to these questions and many more. Typing a question into a search engine can be time consuming and inconvenient for many. Simply asking a question to your smartphone or Amazon Echo is easier, quicker, and becoming more popular.

By 2020 50% of all search results will be voice. This means not only is there an upward trend in voice search but, soon it will be the primary way of online exploration. Here are a few tips to be aware that you can use to optimize your business’ SEO.  

 

Voice SEO

By harnessing the power of voice search you can improve your rankings and increase your visibility on Google. Also, voice search is a great way to increase traffic to your landing pages and reduce high bounce rates.

Since voice search can help potential customers find what they are need quicker, they will be inclined to check out other pages on your site. Having concise answers to questions on your site, and Google, will increase the chances of viewers wanting to learn more about your business. 

 

Featured Snippets

When you use Alexa or Google Home to find the answer to a question they read off featured snippets.

A featured snippet is the first search result that pops up in Google in its own text box. Ideally you would want your business to be as close to the featured snippet as possible. This would give you the best visibility and users will experience fewer obstacles in reaching you. 

By answering specific questions that people look for you can directly improve your voice SEO. Writing unique copy that engages readers and builds rapport will benefit you Google’s search results tremendously.

 

Improve Your Google Business Page

Almost 40% of voice searches are for business information. This means you need to ensure the information searches will find online for you is accurate. Having the correct address, business hours, and services available will set you up for success.

If all these aspects of your business are not uniform online then you are potentially missing out on customers and clients who are ill informed. Having a high volume of positive reviews on Google is another avenue that you can focus on to benefit your voice SEO.

3 Ways Google Analytics Can Improve Your Small Business

3 Ways Google Analytics Can Improve Your Small Business

3 Ways Google Analytics can Improve Your Small Business

 

3 Ways Google Analytics can Improve Your Small Business

Understanding the data behind your business, no matter the size, is paramount to having success online.

Knowing where viewers are coming from and how you can turn them into customers is the ideal way to operate a small business in 2019. Thankfully there is a tool that can help you harness the raw data and enable you to turn it into profit.

Google Analytics is an amazing mechanism which you can use to succeed online. Here are 3 aspects of Google Analytics that you can use immediately and find a tremendous benefit in doing so.

 

#1: Where are people visiting my website from?

Finding out how people are getting to your site is one of the most important pieces of a website.

Using the tools available in Google Analytics you can see which browser people use to find you, whether it’s on a computer tablet or phone, and your audiences demographics . It can also raise other pertinent questions that need to be addressed.

Such as, are we appealing to our target audience? Or, does our site function better on a specific browser?

 When looking at your own small business data it is important to realize that you might have more questions than answers. But, once you notice trends in the data you can begin to grasp how Google Analytics can help you.

 

#2: What pages on my website need to be improved?

We all have been on websites that sounded exciting at first but, when we finally click on them we are underwhelmed and close the page. We want the first page people click to be intriguing and cause individuals to explore the site, buy our products, or inquire about our services.

By using Google Analytics we can see what is grabbing the viewer’s attention and what isn’t. The bounce rate is the rate at which people land on your website (via an email campaign or other website) and then leave without clicking on any other pages.

If you bounce rate is high for a specific page then it is worth investigating why this is. Understanding the bounce rate and working to lower it is a useful tool that will allow you to improve your online engagement.

#3: Gauging How Much Traffic You Get From Social Media

Google Analytics also allows you to see how your social media presence is driving viewers to your website. While likes and followers are great, if people aren’t spending money on your products or services then you have an issue.

Making sure you have a uniform message across social media and links that bring people back to your site is crucial. You can set specific parameters in Google Analytics that allow you to monitor the traffic that is coming to your site from social media.

Once you understand how your Facebook, Instagram, or Twitter is impacting your business, then you can begin to form a strategy to improve your site.

Social Media Platforms in 2019

Social Media Platforms in 2019

Social Media Platforms to Watch in 2019

 

Social Media Platforms in 2019

In 2019, video content will account for 80% of all consumer internet traffic. Finding new and familiar social media platforms to attack in 2019 could be vital to staying relevant.

This will help you prepare the future for your online business. These 3 new platforms capitalize on the internet’s video trend and can help you reach more customers.

 

Amazon Spark

Amazon Spark is a feed of stories for Amazon customers featuring products ready to be purchased. When users first visit Spark they can select five interests and receive personalized content from customers with similar interests. This also offers customers another way to buy products by simply tapping a shopping cart on the story.

You can feature your own products on Amazon but, customers must have a Prime membership. You will also need to make a minimum amount of purchases to have access to this feature. 

 

Facebook For Creators

Facebook Creators is a video community designed to help creators make content for Facebook. By downloading the Facebook Creator app you can make quality videos and connect with customers.

You can share videos made on Facebook stories as well. Using this content on Twitter, Instagram, and other social media will allow you to get multiple posts out of one video.

 

Google My Business

This app allows you to connect with customers for your business through Search and Google Maps. You can respond to reviews, message customers, and get notifications when someone inquires about your business.

In Google Maps you can follow a business and receive updates, event promotions, and offers catered directly to your interests.  

 

The Takeaway

The great thing about these platforms is that they are an extension of previous apps and social media that you’ve used before. Almost everyone has ordered from Amazon, sent a message on Facebook, and found what they needed on Google Maps. This means the interface is simple and easy to use.

If you are familiar with these 3 platforms then you will easily be able to use them. Being aware of the latest networks established from other companies will allow you to take this year by storm.

What Are The Best Tools For Podcasts?

What Are The Best Tools For Podcasts?

What Are The Best Tools For Podcasts?

 

What Are The Best Tools For Podcasts?

Podcasts are the lovechild of radio and digital. They are the natural evolution of recording your favorite shows. Now you can just take them everywhere with you to enjoy at your own pace. Creating such media required expensive equipment in the past, but now the hardware tools for podcasts are just a laptop and a microphone.

We’ve gathered a selection of the latest and greatest (please read “free/freemium”) software tools you can use to give your business a voice through a podcast. The list is organized following the creation process: listing ideas, recording, editing, social media broadcasting, and auxiliaries.

 

Ideation & Organization

Of course, you could go old-school and just use pen and paper, but it would be a pity not to try modern tools. During brainstorming sessions, you could use a mind mapping software. If you have a more chaotic working style and would just love to drop everything in a virtual box and sort them later for inspiration, Evernote is the tool of choice for most creatives.  Lately, a merge between project management and ideation software emerged, which promotes collaboration, named Notion.

 

Recording & Editing

The sound is the lifeblood of a podcast. While most people can’t define what makes a recording excellent or unbearable, they know it when they hear it. Room acoustics are essential, but if you can’t have a professional studio, you’ll have to rely on editing to get it right. Audacity is a free, multi-platform tool to record and process sound files. If you are looking for a quick, one-stop-shop, with the recorder, editor, and publisher, there is Cast.

If you intend to have a live show, conducting interviews with guests, you can try ZenCastr which records on separate tracks, offers live editing, and integration with cloud services (Dropbox). To engage listeners, not just guests, work with SpeakPipe. They can ask questions, leave comments and be interactive.

 

Social Media Awareness

To extend your current fan base and connect better with existing ones, you could view Facebook Live as a way to podcast with video. If you re mostly a Twitter user, add Periscope to your tools for podcasts. The direct interaction could give you a few ideas about your followers’ interests. Turn these into new episodes.

 

Auxiliaries

To succeed in the crowded world of podcasters, you need to keep organized. Use a planner like Google Calendar. This will help you keep track of the themes and the availability of your guests.

After a podcast, you could think about transcribing the discussion to text. This is great for repurposing as a blog post. Publishing content helps you with SEO, as voice search is currently not an option. You could use dedicated services, but Voice Typing in Google Docs makes a decent output.

Did you know all of these tools for podcasts? What are your favorite tools that get you results? Be sure to comment with your ideas or share this article with someone who might find it useful.