Master the Technical Side of SEO
In the world of online visibility SEO is the end all be all. Creating the best chance that you can be seen, heard, and connected to on the internet is what you need. Making sure you have creative and interactive content on your site is important but, improving the technical side of your SEO is key to success.
Learning new ways to master your SEO will benefit your online business tremendously and enable you to rise to the top of the search results.
Secure Your Site
If your site is not secure then it is not safe. Not only will an unsecure site possibly be harmful to yourself but, it harms your SEO as well. Google prefers sites that are secure and whose data in encrypted.
Make sure that you have a Security Sockets Layer in place (SSL). This creates a secure link between the web browser and your page. The easy way to determine which sites have an SSL and which do not is by the URL. A secure site will have https:// in the beginning to identify the page.
Be Mobile Friendly
Many people use their phones as the primary way of accessing the internet. This means that Google will favour sites that can be easily adjusted to a mobile device.
The ability for your site to respond to various formats, whether that be a phone or tablet, is crucial to the success you will have in Google’s search engine.
Link Up With Google Search Console
A great way to see how your site is performing is by adding your site to the Google Search Consoles index. When you do this your website will be crawled to see how it performs in the search results.
This free tool will process a few different categories and see how your site performs overall. From testing your sites usability, viewing backlinks, and checking search analytics, there is a lot that can be accessed.
Make Sure Your Content Is Accurate and Creative
Ensuring your page titles, tags, and snippets accurately reflect your site will benefit your SEO tremendously. Avoid using vague language to describe what is on your page as well.
Make sure each page title has its own unique name as this help Google differentiate individual pages.
Do not use lengthy titles and make sure to always use the “description” meta tag. Meta tags tell Google what information is on each page. These “descriptions” might also be used for the snippets about your page as well.