How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to attract over $ 1 billion in 2017. The real problem is to identify those accounts which are genuine, have loyal followers, and the ability to generate ROI.

The Plague of the Fake Instagram Influencer

In 2017 a marketing agency created an experiment with two fake Instagram accounts. The goal was to get paid advertising contracts for these fictive influencers who only had purchased followers and comments. The real aim was to show how vulnerable are the platforms to false content. While calibeachgirl30 featured photos of the same model girl, wanderingggirl‘s profile contained only stock photos. They secured contracts with apparel and beverage companies.

So, as a marketer, what are the signs you should pay attention when choosing an influencer to act as your brand ambassador?

Hashtag Hunting

The recent changes in Instagram allow you to follow hashtags much in the same way you followed accounts. By consistent scouting of top posts for your range of interests, you can identify those accounts that are consistently having excellent results. Make a list of the top 20-50 potential influencers that you would like to reach out to. Use the next step to narrow down the selection.

 

Show Me the Numbers

A marketer is a strategist, and you should act by looking at business indicators, not tempting pictures. Disregard the visual coordination and harmony and go behind the scenes, since you should always choose quality over quantity. The total number of followers does not tell the whole story. You should dig deeper and ask for additional information and look at some industry-specific ratios.

  1.     Follower Growth.

Some tools give a sneak preview of the backstage. The aim is to see a steady, linear growth of followers. Any sudden spikes could be an indicator of purchased followers. Only an occasional spike could signal viral content, but those are rare.

  1.     Engagement Ratio

Industry standards define 5% as an average for likes/comments, while a rate towards 10% is extraordinary. Another study shows that once an account is over 10K it has a hard time sustaining a high engagement rate, even if it is a real Instagram influencer.

  1.     Video Views

Fake accounts and bots don’t bother to watch videos. A clear indicator of the genuine people who engage with a page is the number of video views. It should be around the same value as the previous rate.

Remember these rules when choosing an Instagram influencer. If you have a hard time finding the right one for your brand’s voice, don’t be afraid to reach out for help.

How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar That Converts

How To Create A Weekly Posting Calendar That Converts

Maintaining a corporate social media profile requires strategy and planning. People are creatures of habit and react best to things they can anticipate. Even though the age of TV series and radio broadcasts is almost gone, following a consistent posting calendar, both regarding themes and hours can be the key to long-term growth. It makes your fans anticipate and be curious about what you have to say next. Be sure not to let them down or waiting.

Let’s review the steps you need to take to have a clear brand voice and never be out of inspiration. The best blogs, pages, and podcasts seem effortless but are built with clock-wise precision.

Think Strategically

Although most companies maintain social media profiles only for awareness, you can think more specific. Attach financial goals to your posting, especially sponsored ones. Treat social media posting with the same respect as general business strategy and define yearly, quarterly, monthly and weekly goals. Try to pinpoint areas such as the themes to cover, the number of followers to acquire or sales.

Research your audience and find out the relationship between demographics and the preferred content. Try to identify best posting time regarding weekdays and hours.  Save the best material for these times.

Define the (Seven) Wonders of Your World

Not all companies need to post daily, but to be consistent, it is helpful to define a theme for each day of the week. Try to avoid general topics like the Monday dread and #TGIF, rather be specific to your industry and audience. You can have “Tips and Tricks Tuesday”, “Delicious Wednesdays” or “Mommy’s Saturday Treat”.

Merge this personal blueprint with international and local holidays to capture more diversity in your posts. Also, practice consistency. For example, if you have a weekly funny posting every Friday, don’t come up with sad or disturbing industry news. Make few exceptions for major events.

Exercise Attention- Grabbing

Build your calendar like a cake. The strategy is the cake dough, the daily themes are the cream, and the content is the frosting. You should aim to make this as enjoyable, eye-grabbing and fun as possible.

Industry leaders advise to write over 20 titles for each post and pick the best one. There are even headline analyzers to help you choose the best one. This exercise will make you more creative and attentive to nuances.   

Do you already know what types of posts does your audience like? Would you be curious how a specialist can help you define your unique calendar? Why not drop us a line about your social media struggles?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency On Facebook?

What Is The Right Posting Frequency On Facebook?

There are a lot of myths related to the right posting frequency on Facebook and what makes a good schedule. The short answer is that there is no magic and universal formula. What works for one industry or time zone might be different for another one. It all boils down to the idea of knowing your target clients and meeting their needs in the best way possible. After all, Facebook is just a channel, a tool.

Posting Frequency vs. Posting Consistency

A few articles were stating the best time to post or the right frequency, but on Facebook, as opposed to Twitter this has less importance. The only rule which still holds is to be active. Instead of focusing on the right time to share your thoughts, put more effort into creating valuable content.

A study from HubSpot revealed there is no best day to post; all are the same. This makes sense since people are glued to their phones in the same way during work hours and weekends. The same survey revealed that between two and five posts per week are enough, so you don’t need to be active every single day to make a difference.

Actually, the only rule is to be consistent. People are creatures of habit. If your followers expect you to post fresh content each morning, they will check the page. In fact, it’s a good idea to let them know about your policy as the algorithms don’t prioritize branded content anymore. Manage their expectations and (over)deliver if possible.

If you want to have more chances of being visible is to take advantage of Facebook stories. These ephemeral postings perform best when they are related to hot topics.

Focus on Quality

Our advice is to let go of a strict posting schedule and hunting of the best hours. Instead, give more importance to content. Tailor your posts to your audience and end goal. If you would like to sell a product, you would create something different from the situation when you want only to get engagement and followers.

Look under the hood of your Facebook page and know your audience. Look at competitor’s pages and make notes on their best performing posts. Try to replicate their approach in a way that is relevant to your brand. Don’t copy, adapt.

Are you ready to create noteworthy posts that engage and entertain? Let us know if we can bring some of our expertise into your business to get the “like machine” rolling.

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

We are all big fans of apps on our smartphones. Each offer functionality and every time we hit an obstacle in our daily life we wonder if there is an app which could solve our problem. The same thinking has extended to embedded apps which we can find in frameworks, like Facebook Business Pages.

All pages come with preloaded apps, similar to those available on personal profiles, including Photos, Videos, Notes, and Events. Since these serve a business, a Review app also comes out of the box. When you set up your page, you should decide which ones on these you will keep. Disable everything you don’t use yet to avoid sending visitors to blank apps.

Add Functionality

Some early-stage businesses don’t even have a website; their entire online presence is on their Facebook page. If you are one of them, you can now enjoy better functionality. There are page apps like Facebook Shop which allow the user to buy without leaving the social media environment. Similarly, Storefront Social will enable you to create a Facebook-based shop and create even a checkout system.

Not only you can sell, but you can also recruit online. If you are looking for staff why not install something like “Work for us” or “Smartjobboard”. These could help you get the right talent and even target potential employees with a sponsored job ad.

Engage Users

Other apps like Woobox let you create campaigns, contests, and coupons to keep your shoppers coming back for more. This is a simple way of adding a dynamic dimension to an otherwise dull environment. You can even use the “Fan of the week” app to reward your most loyal followers and motivate others to share, like or comment your activity.

Video apps are great to reach a broader audience. With tools like https://livestream.com/, you can take your Facebook Live video and put in on your website or another medium. Conversely, a YouTube Tab connects the page with your channel. This is an excellent addition since due to recent changes in algorithms, video content is king.

Grow Your Brand

Are you ready to transform your brand into an app-tastic one? Don’t just rely on the bare-bones structure offered by Facebook’s default layout. Get creative and think of your business page as a blank canvas for apps which are like Lego pieces. Not sure which ones to choose? Just drop us a line or give us a call.

How To Use Groups for Business?

How To Use Groups for Business?

How To Use Groups for Business?

How To Use Groups for Business?

As “The social network” Facebook is the best place to create meaningful connections with like-minded people and grow your tribe of supporters. Using Facebook groups is a great way to move away from advertising and transform your marketing efforts into community building. Once your followers trust you as an authority not only it is easier to sell, but they become ambassadors of your brand and are proud to share it with others.  Here are a few ideas on how to leverage the power of groups to make your company more visible, trustworthy and ultimately, a household name.

Share Knowledge

Create and keep groups alive by sharing tips and tricks related to your business. If you sell kitchen appliances, show delicious recipes. If you are a travel agency, don’t be afraid of 360 photos from the amazing locations you send your clients. Don’t strive to sell anything at this point, just keep people lusting for more.

Create a Religion

The best groups are those where the members have a cult for the promoted brand. For example, Apple fans are so convinced of the products’ superiority that they are ready to pay a premium price after waiting for hours in a line.

Use your groups to create this feeling of belonging and to propagate your mantra to your “subjects”. Try borrowing some ideas from spiritual leaders. Create a ritual, create a name for your members and even invent new ways of greeting them or tokens of devotion.

Special Giveaways

Make your group the place to be. Use it to share limited time offers and make members feel special. Be genuine and give real discounts and prizes to the members of your group. If you are just starting out, why not reward those who bring more people in? Regularly have contents aimed only at group members but which they can share on their profiles.

Promote Events

Even if Facebook pushes events automatically to those who would be interested, groups are a way to get critical mass. This happens because those in a group already are in touch with the brand and further down the sales funnel.

Open, Closed or Secret Facebook Groups

There is no right choice, it all depends on your objectives and marketing strategy. If you are just starting it’s better to let your group open and sort members later. Making a group closed will mean more work but better quality. Keeping it secret is a way to ensure that only selected individuals to join and could result in a tighter community feeling.

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

Getting social is also about going multichannel. As a business, you should be where your customers are, and most likely that means texting…a lot of it. Keeping in mind that WhatsApp has now over a billion users each day. If you want to jump into the conversation, there are some good news.

Facebook, the new owner of the messaging app, is trying to find new ways to monetize it. Trying to keep true to the original promise of not using advertisements in WhatsApp, it has added a particular button on business pages.

Get Ready to Get a Verified WhatsApp for Business

A lot of start-ups use only Facebook and WhatsApp to get in contact with potential clients. Therefore, it makes sense to help people make the difference between legitimate companies and possible frauds. There are rumors that each account will be classified as:

  • Unconfirmed.
  • Confirmed – WhatsApp number matches official business phone.
  • Verified – there is a real business behind it. This could be harder than it sounds, as Twitter tried something similar and ran into trouble by verifying extremists.

Unleash the Power of Texting

Have you ever wondered why texting is so popular in general? Psychologists say it’s because it puts some distance between the recipient, which allows us to have more courage, to say the things we want and speak our right mind.

How can you use that as a company?

Encourage clients to contact you via text and share their experiences, ask questions or even complain. Most clients wouldn’t go through the bother of calling a customer service desk, wait to talk to an agent just to give feedback. Texting makes that easy, convenient.

Don’t forget to follow up and give a reply to each customer who took the time to contact your company. Also, instead of calling them, just text back. You can even give your company the opportunity to be less formal and get closer to your customers in a human way, strengthening your brand.

Ask for permission to contact them with special offers once in a while. If they grant you this opportunity use it wisely and don’t abuse it. Think of the natural communication you would have with a friend.

You can even get creative with your use of WhatsApp for business. Let your clients order your products directly in the app, share their location if you offer delivery services or use pictures to show them different items you offer.

We are curious about Facebook’s new move regarding the monetization of the messaging app. It’ s safe to assume it will be directed towards companies. Are you ready for this change? What tools would you like to have available?