Do You Allow Comments?

Do You Allow Comments?

Do You Allow Comments?

 

Do You Allow Comments?

How do you unravel what a blog truly is? Is it just an avenue for a business or individual to disperse content? Or, is it something much more powerful.

Commenting on blogs has been around since message boards of the 80’s and 90’s and has continued to grow in new directions. From retweeted, liking, or posting a regular comment, this idea has blossomed into various digital arenas.Commenting on blogs and posts helps foster a sense of community and dialogue.

Without being able to comment isn’t the conversation one sided?

What is being potentially missed if you don’t let viewers interact with your content. On the flip-side, what are the negatives of allowing comments on your blog? 

 

Why You Should Allow Comments

The essence of a blog is the community that it is able to build and foster. The comment section is the space where both sides of a topic or argument can be discussed. Through this collision of ideas a new solution, question, or idea can be born. If this communication was to be eliminated what would be left?

A one-sided opinion that viewers couldn’t interact with would be all that remains. In some examples the comments on a blog are more interesting than the content itself. The interaction that users have with a blog can be viewed as a receipt of social currency.

It shows that people care about what you say and what to talk about it. Thousands of views are great and important but, direct connection between a blogger and viewers has it’’s benefits.

 

The Potential Issues With Comments

Every business person knows that if something isn’t worth the time or money then it needs to go. Reading through comments takes time. Replying to these comments to engage with your viewers also take time and effort. You have to take inventory of your blog and see if allowing comments is a good fit.

Instead of focusing on your blog comments that time could be better spent on social media. Also, the vast majority of comments might be useless or non-specific to your message. By disabling comments completely these are issues that you will never have to deal with.

 

What Does The Data Say

The logic behind allowing comments is that it creates engagement with your blog. This engagement leads to increased views and a larger audience. Then, this audience will generate more revenue.

Whether it’s income from your blog or a product you are selling. However, Hubspot did a study on the relationship between comments the impact they have on a blog. They found there was no correlation between the number of comments and overall views or links clicked.

Social Media Platforms in 2019

Social Media Platforms in 2019

Social Media Platforms to Watch in 2019

 

Social Media Platforms in 2019

In 2019, video content will account for 80% of all consumer internet traffic. Finding new and familiar social media platforms to attack in 2019 could be vital to staying relevant.

This will help you prepare the future for your online business. These 3 new platforms capitalize on the internet’s video trend and can help you reach more customers.

 

Amazon Spark

Amazon Spark is a feed of stories for Amazon customers featuring products ready to be purchased. When users first visit Spark they can select five interests and receive personalized content from customers with similar interests. This also offers customers another way to buy products by simply tapping a shopping cart on the story.

You can feature your own products on Amazon but, customers must have a Prime membership. You will also need to make a minimum amount of purchases to have access to this feature. 

 

Facebook For Creators

Facebook Creators is a video community designed to help creators make content for Facebook. By downloading the Facebook Creator app you can make quality videos and connect with customers.

You can share videos made on Facebook stories as well. Using this content on Twitter, Instagram, and other social media will allow you to get multiple posts out of one video.

 

Google My Business

This app allows you to connect with customers for your business through Search and Google Maps. You can respond to reviews, message customers, and get notifications when someone inquires about your business.

In Google Maps you can follow a business and receive updates, event promotions, and offers catered directly to your interests.  

 

The Takeaway

The great thing about these platforms is that they are an extension of previous apps and social media that you’ve used before. Almost everyone has ordered from Amazon, sent a message on Facebook, and found what they needed on Google Maps. This means the interface is simple and easy to use.

If you are familiar with these 3 platforms then you will easily be able to use them. Being aware of the latest networks established from other companies will allow you to take this year by storm.

Generating Income From Youtube

Generating Income From Youtube

Generating Income From Youtube

 

Generating Income From Youtube

Making money on the internet is a foreign concept to many. Generating income on platforms like Youtube seems convoluted. How do make money from this and how much time will it take?

Will this be worth the necessary work and effort? But, by utilizing a few simple strategies you can create additional income. This will also increase your brand’s recognition, and direct traffic to your website.

 

Post Consistently and Creatively    

Constantly coming up with new video ideas to post on Youtube is the best way to get your message out. This allows viewers who don’t see you website to be exposed to what you are about.

This gives you the opportunity to attract viewers, it also allows you to sell your products more effectively. Just relying on Youtube ad revenue isn’t the best way to generate income.

Using videos as an opportunity to get your name out there is a better solution. Constantly creating content that gets your message across allows people to find you website. This is what you should be working towards when you develop your video ideas.

 

Find Sponsorships and Collaborations

Finding companies to endorse products or sponsor your channel brings tremendous benefit. This gets others involved in a great way to increase your influence. Working with other content creators can be a smart way to drive traffic to your website.

This in turn will generate more business. The money you can make from sponsorships, as well as ad revenue, creates additional income to expand your business.

 

Let Customers Help You

Create content that shows how satisfied customers are with your products.

This is a simple and effective way to grow your online presence. After posting a testimonial on Youtube you can link to that video on other social media to make sure your customers can find it. The power of personal recommendation is incredible and can only positively affect your businesses’ image.  

 

Optimize Your Keywords

Making sure your website is correctly optimized using SEO principles is important. Doing the same with your Youtube videos is also necessary. Running your titles and keywords through Moz will give you the greatest chance of being found in Google’s search engine.

What Are The Best Tools For Podcasts?

What Are The Best Tools For Podcasts?

What Are The Best Tools For Podcasts?

 

What Are The Best Tools For Podcasts?

Podcasts are the lovechild of radio and digital. They are the natural evolution of recording your favorite shows. Now you can just take them everywhere with you to enjoy at your own pace. Creating such media required expensive equipment in the past, but now the hardware tools for podcasts are just a laptop and a microphone.

We’ve gathered a selection of the latest and greatest (please read “free/freemium”) software tools you can use to give your business a voice through a podcast. The list is organized following the creation process: listing ideas, recording, editing, social media broadcasting, and auxiliaries.

 

Ideation & Organization

Of course, you could go old-school and just use pen and paper, but it would be a pity not to try modern tools. During brainstorming sessions, you could use a mind mapping software. If you have a more chaotic working style and would just love to drop everything in a virtual box and sort them later for inspiration, Evernote is the tool of choice for most creatives.  Lately, a merge between project management and ideation software emerged, which promotes collaboration, named Notion.

 

Recording & Editing

The sound is the lifeblood of a podcast. While most people can’t define what makes a recording excellent or unbearable, they know it when they hear it. Room acoustics are essential, but if you can’t have a professional studio, you’ll have to rely on editing to get it right. Audacity is a free, multi-platform tool to record and process sound files. If you are looking for a quick, one-stop-shop, with the recorder, editor, and publisher, there is Cast.

If you intend to have a live show, conducting interviews with guests, you can try ZenCastr which records on separate tracks, offers live editing, and integration with cloud services (Dropbox). To engage listeners, not just guests, work with SpeakPipe. They can ask questions, leave comments and be interactive.

 

Social Media Awareness

To extend your current fan base and connect better with existing ones, you could view Facebook Live as a way to podcast with video. If you re mostly a Twitter user, add Periscope to your tools for podcasts. The direct interaction could give you a few ideas about your followers’ interests. Turn these into new episodes.

 

Auxiliaries

To succeed in the crowded world of podcasters, you need to keep organized. Use a planner like Google Calendar. This will help you keep track of the themes and the availability of your guests.

After a podcast, you could think about transcribing the discussion to text. This is great for repurposing as a blog post. Publishing content helps you with SEO, as voice search is currently not an option. You could use dedicated services, but Voice Typing in Google Docs makes a decent output.

Did you know all of these tools for podcasts? What are your favorite tools that get you results? Be sure to comment with your ideas or share this article with someone who might find it useful.

3 Hacks for Increasing Your Social Media Authority

3 Hacks for Increasing Your Social Media Authority

3 Hacks for Increasing Your Social Media Authority

 

3 Hacks for Increasing Your Social Media Authority

Social media marketing and branding is a forest with a multitude of different trees. In 2018, most businesses are acutely aware of how important it is to have a social media footprint. To make the make sure that you’re getting the most utility out of your social media platforms,  you need to establish yourself as an authority.

So what is the best way to establish authority, generate crazy traffic, and attain high conversion rates?

Below are points to help you tower over your competitors on social media.

 

Distinguish Yourself.

Do not be generic like your competitors.  Let your brand shine on your social media platforms.

In your quest to establish yourself as “different,” it is imperative to consider the following:

  • What niche do you fill? If you are a jack- of- all- trades, it will be an uphill task to come up with a differentiated brand. (not entirely sure what you mean?)
  • Is your branding consistent across all your social media platforms? Maintain consistency without cross posting. (explain what cross posting is) Cross posting is a practice s that will bore your followers. Each platform should have unique posts that are specifically curated for the customers that populate the platform.
  • Be controversial. Yes – controversy sells. You do not have to go out of your way to create a scandal. Instead, you can take a stand that most brands within your niche would be fearful of taking. Taking that initiative will allow you to command the attention of your followers.

 

Engage an Influencer.

Today,  everyone with a few million followers labels themselves an “influencer.” These are not the type of influencers you need. It’s necessary to isolate an influencer that is relatable for your target audience.

Using the right influencer is one of the hacks to grabbing the attention of  potential clients. When they share your content on their social media platforms, it will result in increased traffic to your platform and website.

 

Build Trust.

Have you ever ordered aseen a particular item online, only to find something you weren’t expecting once it arrives on your doorstep? You probably remember how frustrating thate experience was.?

That is the exact feeling followers have when they are met by out-of-date content on your website. It is even worse if they find your products to differ from they way they were presented on the influencer’s page.

 

Deliver Value

Delivering value is the most consistent way to establish trust with your followers. Make sure that your products are an accurate reflection of how they were advertised. Have a social media manager reply to followers  queries promptly. It will help to build trust with the followers, which will eventually translate into sales.

In conclusion, social media marketing is among the best ways to make yourthe followers understand that you are an authority within your sphere. Remember, the best marketing comes by way of referrals  Therefore, every follower and every customer must be valued.

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to attract over $ 1 billion in 2017. The real problem is to identify those accounts which are genuine, have loyal followers, and the ability to generate ROI.

The Plague of the Fake Instagram Influencer

In 2017 a marketing agency created an experiment with two fake Instagram accounts. The goal was to get paid advertising contracts for these fictive influencers who only had purchased followers and comments. The real aim was to show how vulnerable are the platforms to false content. While calibeachgirl30 featured photos of the same model girl, wanderingggirl‘s profile contained only stock photos. They secured contracts with apparel and beverage companies.

So, as a marketer, what are the signs you should pay attention when choosing an influencer to act as your brand ambassador?

Hashtag Hunting

The recent changes in Instagram allow you to follow hashtags much in the same way you followed accounts. By consistent scouting of top posts for your range of interests, you can identify those accounts that are consistently having excellent results. Make a list of the top 20-50 potential influencers that you would like to reach out to. Use the next step to narrow down the selection.

 

Show Me the Numbers

A marketer is a strategist, and you should act by looking at business indicators, not tempting pictures. Disregard the visual coordination and harmony and go behind the scenes, since you should always choose quality over quantity. The total number of followers does not tell the whole story. You should dig deeper and ask for additional information and look at some industry-specific ratios.

  1.     Follower Growth.

Some tools give a sneak preview of the backstage. The aim is to see a steady, linear growth of followers. Any sudden spikes could be an indicator of purchased followers. Only an occasional spike could signal viral content, but those are rare.

  1.     Engagement Ratio

Industry standards define 5% as an average for likes/comments, while a rate towards 10% is extraordinary. Another study shows that once an account is over 10K it has a hard time sustaining a high engagement rate, even if it is a real Instagram influencer.

  1.     Video Views

Fake accounts and bots don’t bother to watch videos. A clear indicator of the genuine people who engage with a page is the number of video views. It should be around the same value as the previous rate.

Remember these rules when choosing an Instagram influencer. If you have a hard time finding the right one for your brand’s voice, don’t be afraid to reach out for help.