Keep Your Facebook Video Short!
Video is one of the best mediums that can be used to enhance a businesses online presence in the age of social media.
The trend towards more video on the web has been increasing for years. However, more video is not always the answer.
Many times the attention span of the viewer doesn’t allow for them to be interested in long videos on platforms like Facebook. While scrolling through Facebook most people don’t invest the time in a video that is longer than two minutes.
Here are a few tips to help you focus on the kinds of videos you should be putting on Facebook.
1. Longer Videos do Better on YouTube
People who are on Facebook are not there for long form video content. It’s just not the case. Instead they are constantly moving and clicking around. They want to find out what their friends are saying and don’t take the time to stay in one place.
That is why even if you have a larger Facebook following for your business you need to look at the analytics. That way you can see how your videos are performing.
Instead consider moving videos over 2 minutes to YouTube. YouTube has a larger market for long form video content and could help you grow a new audience. One way to use a piece of content is to post it both Facebook and YouTube to create two kinds of videos.
A Facebook video would be shorter in duration and simplifies what you are discussing. A YouTube video goes into more depth on the topic. This allows those who are really interested in you a way to learn more.
2. Metrics Can be Deceiving
A Facebook audience for many companies is simple. It won’t require as much work as constantly creating long videos for YouTube. This is why many businesses focus on it and can develop a solid following. This logic would leave you to believe that Facebook would be a better place to post any and all content.
This notion is a little misguided and can be addressed by looking at the data. You may have more views on Facebook for your longer videos but, how long are people watching them for? Are you retaining your audience for more than just a few seconds? Once they see how long the video is do they click off.
All that effort and time spent in producing great quality content might be better suited for YouTube and other platforms. Facebook users are not likely to hang around for very long.