How to Close Leads From Events Using Digital Marketing

How to Close Leads From Events Using Digital Marketing

How to Close Leads From Events Using Digital Marketing

 

How to Close Leads From Events Using Digital Marketing

Attending or hosting live events is one of the greatest ways to build your network. Classes, workshops and expos allow you meet more people and connections than you would ever be able to in a normal context.

Gone are the days when simply shaking some hands and getting a business card is enough. Digital marketing and social media now enables business owners and potential connections and clients to stay in contact easily.

Whether it is friending someone on LinkedIn or working with your Facebook marketing in promoting an event, you need to allow others to find you easily.

Here are a few tips that help you increase your leads and become a digital marketing force to be reckoned with.

 

Make a List of Your Leads, Check it Twice

If you are going to a larger or multi day event you need to make sure that you have a list put together beforehand. Otherwise you will get overwhelmed by the sheer volume of people you will meet.

One way to save time and start with a lot of names is asking for a list of attendees from the host of the event. This list can include people attending, sponsors, and press that are covering the event.

You can also build your own list of contacts using social media listening tools. You can also find out who is attending a seminar or expo by following the event hashtag. Email clients and connections to see if they are going to be attending the event so you can link up with them.

 

Establish Connections After the Event

The following days and weeks after an event are just as important as the event itself. Now is the time to close on leads you made, follow up with connections, and establish lasting business relationships.

Send emails, direct messages and phone calls to reach out. If you have a list of emails or accounts you could start an ad campaign to target these new people. Adding them to a newsletter is a brilliant way to keep them up to pace with what you are working on.

Be sure to focus on the main takeaways of what you all learned from the expo or seminar and highlight that.

The best aspect of this kind of marketing is that your audience is already set up for you. Be sure to focus on the in person experience of an event. You don’t want to be the person who only cares about the connections you can make later on.  

Save Time With Cross Posting from Instagram to Facebook

Save Time With Cross Posting from Instagram to Facebook

Save Time With Cross Posting from Instagram to Facebook

 

Save Time With Cross Posting from Instagram to Facebook

If you are a small business that thrives on social media, then you’ll know how time consuming it is to create and post content. What makes the issue even more difficult is having one post that is brilliant and sharing it on multiple platforms.

For a while you were only able to push an Instagram post to Facebook, not vice versa. Now you can finally share a Facebook post simultaneously on Instagram. This feature allows users to save time, money, and reduce the headache that comes with social media managing.

Keep reading so you can be informed about how to cross post and the benefits that come with it.

 

How to Cross Post

Cross posting is simple and intuitive. All you have to do is create a regular Facebook post and connect a business Instagram account to share to.

Once you have linked an account you will notice an instagram icon that appears when you create a post. You can decide if you want to share the content or not, incredibly easy.

One issue you will have to look out for is the two-factor authentication on your Instagram. If this feature is enabled Facebook won’t be able to push the post. You can remedy this by going into settings in Instagram and turning this feature off.

 

Composing a Post

If you want to share a post on Instagram it has to have an image in it. This is the key difference between what content you can share on these social media.

When creating the text for a post be mindful of how it will be displayed on both platforms. If you are including hashtags make sure that they are either in the post itself, the comments, or you edit them in later.

 

Now You’re Ready to Publish

Once you are logged in, your post is created, the hard work is done. If you are posting from Facebook though you have to publish on both platforms. You cannot post just to instagram from Facebook.  

Make sure you check both Facebook and Instagram afterwards to see that your post went through.

By utilizing this feature you will be more efficient and effective with your social media strategy. Be sure to track the progress of these posts and improve from that feedback in the future.  

How Can Customer Reviews can Give you Online Cred?

How Can Customer Reviews can Give you Online Cred?

How Can Customer Reviews can Give you Online Cred?

 

How Can Customer Reviews can Give you Online Cred?

If you spend just a few minutes scrolling through your favourite social media, you will find hundreds of people and companies claiming they have the recipe for success. Whether that is in online marketing, web design, and something else.

But what makes you and your business stand apart from them? How do potential customers wade through the ocean of opinions and find someone that can truly help them?

The answer is simple and steadfast.

Proof.

Prove to those who might run into your Facebook Ad, website, or hear about you from a friend that you are the real deal. Here are a few ways to integrate social proof into your platforms, whether they be social media or a website.

 

Let Satisfied Customers Tell Their Story

What do you do when you are looking for a great new restaurant? You ask your friends, inspect reviews from the almighty Yelp, and search for other information online.

Give your viewers something to find that is positive and unique in the form of personal testimonies.  

There are a few ways you can showcase the great work that you are doing. One might be having a weekly appreciation post about a client and their story. Making a video or videos where you enable highlight the positive reviews can help create a sense of FOMO (fear of missing out).

 

Build Your Tribe

Create a hashtag that followers can use is a simple effective way of spreading your brand without any direct advertising.

A major part of reviews though is that they have to be authentic. No matter how amazing your business is, people are going to have issues. A few bad ratings that are addressed properly is a great way to create authenticity and respect from others.

Offering discounts, incentives, and other perks to those who leave you a great review is another way to engage new customers. Monitor the conversations people are having about you and use this as a way to evolve and improve.

 

How Do I Use Testimonials?

A testimonial might seem like an archaic way of garnering respect but, it is a time tested method that works. Aim these kinds of reviews, whether written or video, to address potential issues that new customers could have.

That way you are able to head of problems before they even occur.

Place these positive reviews near a call to action or the checkout section of your site. That way if people start having second thoughts they have evidence to help them make a well informed decision and have confidence in your brand or product.

3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

 

3 Tools to Enhance Your Marketing Outcomes

What gets measured gets done.

Marketing via social media is one avenue to gain attention and revenue on your products or services. You need to devise a smart strategy and follow to begin to see the results you want.

If you are running a business with no standard metric that you can define progress by, you are losing time and money. Thankfully there are many tools out there that you can use to assess your performance.

Here are 3 tools you can use to monitor how well your social media marketing efforts are doing. Be sure to research and find other tools as well!

 

Find Out Who is Searching Your Keywords

Your keywords are one of the primary ways people can find you when they are searching for something they want. These means you need to have specific keywords that relate to your business and a way of tracking them.

Awario can monitor these keyword mentions on your website, blog, social media, and even news sites. This analytical tool will be able to track specific alerts that you set up and let you know if you are improving.

Not only can Awario track your keyword mentions but, if can also track your sentiments. Sentiments are the positive or negative statements that reference your keywords, website, etc. Once you know that people are enjoying your content or not, you can make a well informed decision on what to change.

 

Know Your Audience

Finding out what keeps your viewers coming back again and again is vital to improving your marketing results.

Sprout Social can help you manage your social media and more. It also includes scheduling features and the ability to track performance. Not only will it let you know how your marketing campaigns are doing, it will tell you if you’re ahead of the competition.

Utilize features such as smart search, suggestions, and cleanups to learn more about all the people who have engaged with your content.

 

Find Your Competitive Edge

If Facebook, Instagram, Twitter, or YouTube are integral to how you market your business take a look at Sotrender. This tool will help you analyze all your profiles and provide tips on how your marketing can become even better.

Once Sotrender has acquired all your data it can give you a detailed overview. From what time of day people are interacting with your social media, to what users are doing when they come to your profiles.

There recurring or one-time reports help consolidate a lot of information into one place in an easy to read manner.

Make Your Facebook Ads Cheaper

Make Your Facebook Ads Cheaper

MakeYour Facebook Ads Cheaper

 

Make Your Facebook Ads Cheaper

Facebook ads can we a game changer in businesses that thrive off of social media. Being able to put an ad up on a platform like Facebook opens up the door of possibility when it comes to expanding your business.

However, you need to know how Facebook determines its prices and what they entail. Optimize them to give yourself the cheapest price with the best quality.

Check out a few of these tips to gain a better understanding of Facebook ads and how to use them!

 

How Does Facebook Charge for Ads?

There are two categories that ads can fall into when you are on Facebook. You can pay by how many people click on your ad, or by how many people view it and their impressions.

In the budget and schedule portion of your Facebook ad you can manipulate the price of your ads. You are able to schedule them and set a specific daily budget and duration of the ad.

Manipulating all of these factors will determine the final cost of your ad.

 

Pick a Specific Time to Run a Facebook Ad

The Facebook Ad dayparting is a feature that you can use to select a time for your ad to run daily. This can help you save money by not running your ad at a time that isn’t beneficial

By taking a look at your Facebook Analytics you will be able to find the best time to run an ad and reduce your cost.

After you have set up your budget and the times that you want your ad to be shown, take advantage of other Facebook features. If you choose the accelerated ad delivery type your ads will show up more often while within your time frame.

This type of ad delivery can eat up your budget quickly so be aware of that.

 

Advertise to the Audiences That Want You Most

In Facebook ads you can create specific audiences that you want to target. This could be by geographical location, demographics, or many other categories.

Creating these audiences is extremely useful. Once you see that certain people are interested in your product or service, you can continually show them your ad.  

You should also think about creating different ads for various audiences. If you find an ad performing well within a younger age category stick with that ad. Then you can create a new ad to appeal to an older group of potential customers.

Design Flawless Instagram Pictures for Your Business

Design Flawless Instagram Pictures for Your Business

Design Flawless Instagram Pictures for Your Business

 

Design Flawless Instagram Pictures for Your Business

Instagram as a social media platform is the standard when it comes to compelling and engaging visual content. We all could scroll through our feeds for hours and hours because of the way Instagram is designed and the stunning images that are posted on it.

If you have a business that utilizes Instagram then you need to be aware of how to properly take pictures and video, and effectively display them.

A well composed shot connects an audience to your brand and product or service in an intentional way. Be calculated and well informed when it comes to knowing what makes a good Instagram picture and how you can best implement them to benefit you.

 

Good Pictures Will Help Generate More Revenue

Shoppable posts on Instagram are an incredible way for consumers to find products they want and makes the purchasing experience that much easier on a customer. A picture of your design could catch the eye of someone new and allow them to quickly engage with what you offer.

This shoppable aspect of Instagram also applies to Instagram stories. These to need to be visually enticing. Creating your own unique style will help consumers associate you with a particular vibe and aesthetic.

Design elements that you use on your website and color schemes that fit who you are . This is the place where you can start. Whether the color palettes you use are bright or calm, make sure people can tell who you are.

Having multiple photos included in a single post can be extremely useful as well. This will allow you to roll out multiple different products simultaneously rather than having to post multiple times.

 

Compose Like A Photographer

In the age of the smartphone more people take pictures then ever before. This however does not mean that the quality of pictures posted on social media platforms like Instagram has improved.

Having a properly planned picture takes a few steps and there are ways you can quickly implement them.

First you need to make sure you have a properly aligned shot that will present the focus of your photo properly. The rule of thirds provides a great framework for any picture that you will take.

You can go into the settings in your phone or a photo app that will put a grid up on your phone’s camera. This way all you need to do is properly set your picture within this grid and you will already be on your way to creating an Instagram masterpiece.

Adjusting exposure for your shots is crucial as well. Exposure is the amount of light or darkness in a photo. An overexposed shot will be too bright. An underexposed shot will be too dark. You can automatically adjust the exposure by tapping the screen of your phone while trying to take a picture.

Make sure you have the proper amount of exposure that you need for your photo before you take it. Usually it is difficult to fix a poorly exposed shot after it has already been taken.