Reinvent Your Website

Reinvent Your Website

Reinvent Your Website

 

Reinvent Your Website

Your website is the lifeblood of your business. Without the traffic and revenue generated from your primary online presence, you would never be able to thrive. This is why you need to have a strategy set in place and goals to shoot for when it comes to your website.

Having a strong website means strong direct marketing to consumers. People find you online, they like what they see, and they spend money. That is how a can business can flourish in 2019.

Check out these tips that can better prepare you for a website that will blow the competition out of the water!

 

Get Rid of the Clutter

People can tell when you haven’t personalized and organized your website properly. Get rid of stock photos and replace them with personal real pictures that let people know who you are and what you are about.

Make sure the copy on your site is direct and easy for readers to understand. Highlight your location, services and products, and the easiest way for someone to contact you. The less friction you create for your viewers, the more likely they will become your customers.

Make sure to have something that grabs an audience’s attention immediately. Videos or pictures are a great way to accomplish this task. Remove any technical or uncommon terms from your text so that your audience does not have a chance to get lost.

 

Link to your Social Media

While your website is the key component to your online presence, social media is an external factor that can be extremely important.

Include links and follow buttons on your website so that people can find you on Facebook, Instagram, Twitter, and wherever else you might be. Do not miss out on the traffic you could be getting from your social media.

 

Navigation Should be Simple

Nothing is worse than visiting a website and you cannot figure out where you are or what you are trying to find. A confusing site that is not set up simply and elegantly will pose many problems.

Your navigation bar at the top of your home page should be succinct and not clunky. A responsive design will allow your viewers to quickly find what they are looking for and not get fatigued from frustration.

Having a site that is easily navigated will reduce your bounce rates and keep customers coming back to your site again and again.

Eye of the Beholder

Eye of the Beholder

Eye of the Beholder

 

Eye of the Beholder

When people think of high fashion a few stereotypes are rooted in their minds. Expensive outfits worn only by runway models, fancy formal wear, and the latest niche designs.

Yet, the latest styles do not have to be restricted by the most expensive price tags and the most renowned chain stores.

At Eye of the Beholder Consignments the dream is to combine affordable pricing with most modern and desired aspects of fashion today.

This dream is not restricted by just clothing items. We incorporate high-end furniture, home furnishing accessories, handbags, jewelry, and more. Success is now the reality that has resulted from hard work and dedication. Eye of the Beholder has put in the effort, and it shows.

In 2013 we were voted Best Consignment Shop in the Best of West County issue of The Voice, and 2014 Readers Choice Bowie Blade.\

 

Your Fashion Speaks Volumes

What you choose to wear is how you desire to display yourself to the world and others. Fashion can be a means to blend it, or to set yourself apart from everyone around you.

With the wide variety we provide at Eye of the Beholder, the choice is up to you how you want to present yourself.

Since 2012, owner Briana Printy’s goal of starting and growing a unique consignment shop has succeeded and continued to expand. Her philosophy is that you don’t need to spend a lot of money to get a quality product.

You can find that great one of a kind piece of clothing, furniture, or whatever you are searching for all without breaking the bank.

 

High-End Doesn’t Always Mean High-Priced

We keep our inventory up to date and in stock with brands such as Coach, Louis Vuitton, Michael Kors, and many more. This is what makes us stand out in the consignment space. We only accept the highest quality from those who wish to part with their high end items.

If you are on the hunt for a consignment shop with an impressive selection and trendy styles, Eye of the Beholder will catch your attention.

Who is Talking About You On Social Media?

Who is Talking About You On Social Media?

Who Is Talking About You On Social Media?

 

Who Is Talking About You On Social Media?

If you spend money advertising on social media you expect a return on investment. You need to find metrics that will allow you to measure success. Seeing what people are saying about your business online is extremely important.

“Your brand is what other people say about you when you’re not in the room.”  -Jeff Bezos

There are tools that you can use to find out what people are saying about you and how to improve your image. Having a vigilant eye on your mentions and how people perceive you business will give you an advantage. This way you can protect your brand, target issues, and find solutions.

 

Serve Your Customers

If someone has an issue with a product or service that you provide more than likely they won’t just call you to complain. They will leave a poor review on Google, Facebook, and anywhere else that they can find.

Prompt responses to customers that are polite and seek to meet their needs is what you should be aiming for.

One tool that you can use to track what people are saying about you is Agorpulse. This allows you to manage customers discussion and quickly find a comment and address it. If you have large social media accounts with multiple people managing them then, this will allow a team to consistently keep up with what is happening.

 

Listen To Your Customers

How can you transform the customer experience if you do not have your finger on the pulse of what is being said about you. By taking feedback seriously you will have the information needed to make the necessary improvements to your customers experience.

Awario is a tool that will immediately notify you when someone is starting a conversation about you. This way you can directly access the conversation and interject yourself into a discussion before issues can arise.

You can also utilize this tool to look at trends and stats that will break down what is going on with your mentions.

 

Avoid Crisis With Your Customers

Every business owners nightmare is negative talk around their brand gaining traction and developing a bad image. If an issue is not addressed online this can spiral out of control. Avoid magnifying any issues and head them off as soon as you can.

A tiny problem can blow up and erase years of time and effort spent on building a brand.

Keep up with what is going on with your social media before there is a crisis. That way you will experience less headache and proactively engage with potential problems before they blow up.

Are you LinkedIn?

Are you LinkedIn?

Are You LinkedIn?

 

Are You LinkedIn?

With over 500 million members LinkedIn is the primary social network where businesses and professionals can connect.

An online presence is not only relegated to your personal life but also what you have accomplished in business. This means you need to step up your game and know the inner workings of LinkedIn.

This social media platform is more than just a place to put your resume online. It should be where you connect with as many people as possible to increase your networking capabilities.

Having an active an unique profile will allow you to land that next position, find valuable information, and meet those who will help you further your business and career.

 

Finish Your Profile and Personalize It

The basics are important and should not be overlooked when you are creating your profile. You would never have a misspelling or incomplete section on your resume when handing it an employer. 

LinkedIn is no different.

Making sure you have a proper headshot is a great start. Shoot for the most professional appearance possible. Next make sure to upload all documents that are pertinent to what you have accomplished to showcase your work.

Then you can customize your URL for simple and quick recognition. Your full name is all that is needed here and is simple to change in your profile. After you have completed that work on creating a compelling headline. This will appear right below your name is describe what your position is or who you currently work for.

 

Hashtags are for LinkedIn too!   

Find other communities and people who share similar interests to you on LinkedIn. This is a great way to learn more and expose yourself to what others are doing in the fields you are interested in.

Research which hashtags are useful for you and what has worked well for others.

When commenting and marketing on LinkedIn you can use hashtags to increase  visibility and allow others to find you. When posting an article or blog hashtags can be a useful tool as well.

 

Be Different and Direct

To experience success on LinkedIn you have to stand apart from others. You need to concisely articulate yourself via your profile so everyone will know what you are about. Write in first person and give an honest and strong account of yourself and what you have accomplished.

Regularly updating your account is also key to showing that you are current. Writing long form articles is a useful way to keep your profile fresh. The algorithm that LinkedIn uses now looks for multiple types of media shared on individuals profiles. This means photos, videos, and links should all be posted.

Develop inbound links that can direct traffic to your profile. This can be accomplished by using other social media to link back to LinkedIn. If you run a blog or post articles elsewhere this is a great avenue that you can use to help others find you.

Create a Phenomenal Pinterest

Create a Phenomenal Pinterest

Create a Phenomenal Pinterest

 

Create a Phenomenal Pinterest

For those of us that stick to the traditional social media platforms Pinterest can seem like the black sheep of the family at times.

But, the benefits of a well executed Pinterest can pay off.

Whether you create unique products, have an awe inspiring blog, or anything in between, here are a few ways to step up your game on this social media.

 

Explain and Answer Common Questions

One reason traffic can stall on your Pinterest is that your content might be vague or confusing. By creating boards that outline what you are about and what you are posting, you can alleviate some of these issues immediately.  

Organize your boards by a specific category or place. This way your followers can find what they are intrigued by easily. Think ahead of your audience and answer potential questions before they even have a chance to ask them.

Create a strong compelling voice that will guarantee anyone who follows you will know that quality of what they are getting. This will keep them engaged and make the time and effort you invest into Pinterest worth it.

 

Give Someone Else the Limelight

Nothing speaks deeper to a consumer than a personal story of how your business or product made someone feel. Leaving a strong impression on your customers minds should be one of your primary priorities.

Create a board that can show those who are new to you what they can expect and how happy you can make them feel. Make sure that it is okay with the followers you choose to highlight their incredible experience.

You can add quotes of someone praising your products and pins by adding text to them. This will give a personalized touch to your content and make for a unique aesthetic.

 

Create a Valuable Network

One of the beautiful aspects about Pinterest is that you can re-pin other peoples pins. This allows you to create a community around similar themes quickly and directly.

This is a valuable way of meeting like minded individuals and entrepreneurs.

Creating a group where people can share their own pins is a great way to breed inspiration. Balance how many pins you post in comparison to how many others are posting.

Improve Your Marketing Videos

Improve Your Marketing Videos

Improve Your Maketing Video

 

Improve Your Marketing Videos

Marketing videos can be an interactive way that you engage with your audience. Strong visual content is a game changer when it comes to drawing attention, viewers, and customers.

Strategizing about how you will produce marketing videos is the ultimate key to their success. Here we are going to walk through a few steps about how you should create marketing content and how it can be beneficial to your business.

 

Perfect Your Message

Quick and to the point is the name of the game. People watch videos because they can get the gist and move on.

This is why your message needs to be succinct and unique. Know what you are going to say before you say it. You can use specific questions and prompts to frame your video.

Posing problems that your business can solve will ensure your success. In marketing, potential customers sometimes do not know what they need till you tell them. Answering any potential issues ahead of time will also allow you to hold a viewer’s interest.  

 

Create a Compelling Story

The end goal of your marketing video should be to hold a viewer’s interest from beginning to end. To create a sense of community and necessity that your business can over to them.

Lastly, to finish up with your strongest selling point and a call to action.

Including your social media and where people can learn more is also imperative. A marketing video should try together all parts of your business in a way other mediums cannot.

 

Build for the Future

If you are just starting out composing marketing videos for your business you might run into a few issues starting out.

Once you have an established message, a detailed plan, and a personal story, you can have a powerful video presence.

Be sure to post your videos on various social media platforms to improve your online presence. Youtube is the second largest search engine behind Google. This means you need to get your marketing onto this platform and available to the public eye.

Video marketing can improve business outcomes when incorporated effectively into a brand. Be sure to do your own research and have a plan for how you are going to attack this digital aspect of online presence in 2019.