Reinvent Your Website
Your website is the lifeblood of your business. Without the traffic and revenue generated from your primary online presence, you would never be able to thrive. This is why you need to have a strategy set in place and goals to shoot for when it comes to your website.
Having a strong website means strong direct marketing to consumers. People find you online, they like what they see, and they spend money. That is how a can business can flourish in 2019.
Check out these tips that can better prepare you for a website that will blow the competition out of the water!
Get Rid of the Clutter
People can tell when you haven’t personalized and organized your website properly. Get rid of stock photos and replace them with personal real pictures that let people know who you are and what you are about.
Make sure the copy on your site is direct and easy for readers to understand. Highlight your location, services and products, and the easiest way for someone to contact you. The less friction you create for your viewers, the more likely they will become your customers.
Make sure to have something that grabs an audience’s attention immediately. Videos or pictures are a great way to accomplish this task. Remove any technical or uncommon terms from your text so that your audience does not have a chance to get lost.
Link to your Social Media
While your website is the key component to your online presence, social media is an external factor that can be extremely important.
Include links and follow buttons on your website so that people can find you on Facebook, Instagram, Twitter, and wherever else you might be. Do not miss out on the traffic you could be getting from your social media.
Navigation Should be Simple
Nothing is worse than visiting a website and you cannot figure out where you are or what you are trying to find. A confusing site that is not set up simply and elegantly will pose many problems.
Your navigation bar at the top of your home page should be succinct and not clunky. A responsive design will allow your viewers to quickly find what they are looking for and not get fatigued from frustration.
Having a site that is easily navigated will reduce your bounce rates and keep customers coming back to your site again and again.