Use Instagram Stories to Connect With your Audience

Use Instagram Stories to Connect With your Audience

Connect With Instagram Stories

 

Connect With Instagram Stories

Instagram is one of the most popular social media platforms, and for good reason. Its stunning visual layout attracts millions of users each day. Instagram stories are a feature that allows you to post 15 second videos to your story which are available for 24 hours.

Besides being just a fun way to connect with your followers, Instagram stories allow for a unique business opportunity. You can quickly post short videos to let followers see what is transpiring in your business.

They also offer a way for consumers to directly message a business and inquire more about a product or service. These stories are a quick way to continually keep followers engaged with your content and can compliment any online business.

 

How To Post an Instagram Story

Creating a story on IG is similar to putting up a post but, there are a few differences to be aware of. Tapping the camera icon that is located in the upper left corner of the home feed page will get you started.

Then you can snap a new picture or video or use media that is already on your phone. Then you can customize your story with filters and emojis.

Another popular and useful feature for your story are polls. These are easy to add elements that can give you instant feedback on what you post. Polls are a great way to see what your followers are loving and what needs some improvement.

Be sure to shoot your video or picture vertically. You can also string multiple stories together if you need more time to get a specific message across. Planning your story ahead of time and posting it at a busy time of day is the best way to increase visibility.

 

Connect With Your Audience and Area Seamlessly

Instagram has over a billion users and is has an ocean of content to wade through. You have to be able to target a specific audience that will be likely to want what you have. The best way to do this is through location tags and hashtags.

A location tag will allow you to pinpoint a certain city or area. When people search for this area you will be likely to pop up in the search results. This narrows down the potential people you will connect with but for a reason. That reason is so you can engage with your community and not waste an opportunity to be locally visible.

Hashtags are well known and most people understand how they work. When you add a hashtag to your story it will show up when that topic is searched. Be sure to find out what popular hashtags are used by people in your industry and replicate them. 

Organize Your Social media

Organize Your Social media

Organize Your Social Meida

 

Organize Your Social Media

Running multiple social media accounts at once takes a detailed strategy. Making sure your message is clear, consistent, and unique across platforms is key to success.

Detailing what posts will be live at a given time and making sure nothing falls through the cracks can be a challenge. But, with a little help and information you will be coordinating successful and engaging content across all your social media accounts.

 

Schedule Your Posts and Constantly Update

Organizing all of your information at once and in one place will help you tremendously. Utilizing online calendars like ContenCal and others is a great start towards a uniform social media message.

Connect all of your accounts, email marketing, and additional content to keep everything current. Once you can see a broad view of your business then you can see what needs to be improved.

Questions then arise and will need to be answered. Am I posting frequently enough? Am I informing my followers about new events or products timely? Then you can strengthen the elements of your content that are already good, and sure up the aspects that need a little help.  

 

Become Efficient and Create Time For Other Tasks

Once you have streamlined your content and have a solid plan in place, you will be surprised at the time you will have. An efficient business is an effective business.

If you are constantly struggling to organize you social media than other aspects of your business will suffer. Proper planning now gives your future self the gift of more time and the ability to accomplish more.   

 

Having a Content Calendar Enables You to Track Progress

By just posting when you feel like it you will be sure to run into some issues. Having a calendar where you know what is being accomplished you can see what works. This will help inform your choices going forward and improve the effectiveness of your social media campaigns overall.

 

Engage and Listen

Analyze the data that comes in on your platforms to inform your future content. Listen to what others who are succeeding are doing in this technological space. Experiment and do not be afraid to use new online tools, explore new social media, and attack your goals head on.

Staying relevant and current doesn’t have to be difficult if you formulate a strong plan. Build your social blueprint and you will have a foundation that you rely on going into the bright future of social media.

Do You Allow Comments?

Do You Allow Comments?

Do You Allow Comments?

 

Do You Allow Comments?

How do you unravel what a blog truly is? Is it just an avenue for a business or individual to disperse content? Or, is it something much more powerful.

Commenting on blogs has been around since message boards of the 80’s and 90’s and has continued to grow in new directions. From retweeted, liking, or posting a regular comment, this idea has blossomed into various digital arenas.Commenting on blogs and posts helps foster a sense of community and dialogue.

Without being able to comment isn’t the conversation one sided?

What is being potentially missed if you don’t let viewers interact with your content. On the flip-side, what are the negatives of allowing comments on your blog? 

 

Why You Should Allow Comments

The essence of a blog is the community that it is able to build and foster. The comment section is the space where both sides of a topic or argument can be discussed. Through this collision of ideas a new solution, question, or idea can be born. If this communication was to be eliminated what would be left?

A one-sided opinion that viewers couldn’t interact with would be all that remains. In some examples the comments on a blog are more interesting than the content itself. The interaction that users have with a blog can be viewed as a receipt of social currency.

It shows that people care about what you say and what to talk about it. Thousands of views are great and important but, direct connection between a blogger and viewers has it’’s benefits.

 

The Potential Issues With Comments

Every business person knows that if something isn’t worth the time or money then it needs to go. Reading through comments takes time. Replying to these comments to engage with your viewers also take time and effort. You have to take inventory of your blog and see if allowing comments is a good fit.

Instead of focusing on your blog comments that time could be better spent on social media. Also, the vast majority of comments might be useless or non-specific to your message. By disabling comments completely these are issues that you will never have to deal with.

 

What Does The Data Say

The logic behind allowing comments is that it creates engagement with your blog. This engagement leads to increased views and a larger audience. Then, this audience will generate more revenue.

Whether it’s income from your blog or a product you are selling. However, Hubspot did a study on the relationship between comments the impact they have on a blog. They found there was no correlation between the number of comments and overall views or links clicked.

Social Media Platforms in 2019

Social Media Platforms in 2019

Social Media Platforms to Watch in 2019

 

Social Media Platforms in 2019

In 2019, video content will account for 80% of all consumer internet traffic. Finding new and familiar social media platforms to attack in 2019 could be vital to staying relevant.

This will help you prepare the future for your online business. These 3 new platforms capitalize on the internet’s video trend and can help you reach more customers.

 

Amazon Spark

Amazon Spark is a feed of stories for Amazon customers featuring products ready to be purchased. When users first visit Spark they can select five interests and receive personalized content from customers with similar interests. This also offers customers another way to buy products by simply tapping a shopping cart on the story.

You can feature your own products on Amazon but, customers must have a Prime membership. You will also need to make a minimum amount of purchases to have access to this feature. 

 

Facebook For Creators

Facebook Creators is a video community designed to help creators make content for Facebook. By downloading the Facebook Creator app you can make quality videos and connect with customers.

You can share videos made on Facebook stories as well. Using this content on Twitter, Instagram, and other social media will allow you to get multiple posts out of one video.

 

Google My Business

This app allows you to connect with customers for your business through Search and Google Maps. You can respond to reviews, message customers, and get notifications when someone inquires about your business.

In Google Maps you can follow a business and receive updates, event promotions, and offers catered directly to your interests.  

 

The Takeaway

The great thing about these platforms is that they are an extension of previous apps and social media that you’ve used before. Almost everyone has ordered from Amazon, sent a message on Facebook, and found what they needed on Google Maps. This means the interface is simple and easy to use.

If you are familiar with these 3 platforms then you will easily be able to use them. Being aware of the latest networks established from other companies will allow you to take this year by storm.

Generating Income From Youtube

Generating Income From Youtube

Generating Income From Youtube

 

Generating Income From Youtube

Making money on the internet is a foreign concept to many. Generating income on platforms like Youtube seems convoluted. How do make money from this and how much time will it take?

Will this be worth the necessary work and effort? But, by utilizing a few simple strategies you can create additional income. This will also increase your brand’s recognition, and direct traffic to your website.

 

Post Consistently and Creatively    

Constantly coming up with new video ideas to post on Youtube is the best way to get your message out. This allows viewers who don’t see you website to be exposed to what you are about.

This gives you the opportunity to attract viewers, it also allows you to sell your products more effectively. Just relying on Youtube ad revenue isn’t the best way to generate income.

Using videos as an opportunity to get your name out there is a better solution. Constantly creating content that gets your message across allows people to find you website. This is what you should be working towards when you develop your video ideas.

 

Find Sponsorships and Collaborations

Finding companies to endorse products or sponsor your channel brings tremendous benefit. This gets others involved in a great way to increase your influence. Working with other content creators can be a smart way to drive traffic to your website.

This in turn will generate more business. The money you can make from sponsorships, as well as ad revenue, creates additional income to expand your business.

 

Let Customers Help You

Create content that shows how satisfied customers are with your products.

This is a simple and effective way to grow your online presence. After posting a testimonial on Youtube you can link to that video on other social media to make sure your customers can find it. The power of personal recommendation is incredible and can only positively affect your businesses’ image.  

 

Optimize Your Keywords

Making sure your website is correctly optimized using SEO principles is important. Doing the same with your Youtube videos is also necessary. Running your titles and keywords through Moz will give you the greatest chance of being found in Google’s search engine.

What Are The Best Tools For Podcasts?

What Are The Best Tools For Podcasts?

What Are The Best Tools For Podcasts?

 

What Are The Best Tools For Podcasts?

Podcasts are the lovechild of radio and digital. They are the natural evolution of recording your favorite shows. Now you can just take them everywhere with you to enjoy at your own pace. Creating such media required expensive equipment in the past, but now the hardware tools for podcasts are just a laptop and a microphone.

We’ve gathered a selection of the latest and greatest (please read “free/freemium”) software tools you can use to give your business a voice through a podcast. The list is organized following the creation process: listing ideas, recording, editing, social media broadcasting, and auxiliaries.

 

Ideation & Organization

Of course, you could go old-school and just use pen and paper, but it would be a pity not to try modern tools. During brainstorming sessions, you could use a mind mapping software. If you have a more chaotic working style and would just love to drop everything in a virtual box and sort them later for inspiration, Evernote is the tool of choice for most creatives.  Lately, a merge between project management and ideation software emerged, which promotes collaboration, named Notion.

 

Recording & Editing

The sound is the lifeblood of a podcast. While most people can’t define what makes a recording excellent or unbearable, they know it when they hear it. Room acoustics are essential, but if you can’t have a professional studio, you’ll have to rely on editing to get it right. Audacity is a free, multi-platform tool to record and process sound files. If you are looking for a quick, one-stop-shop, with the recorder, editor, and publisher, there is Cast.

If you intend to have a live show, conducting interviews with guests, you can try ZenCastr which records on separate tracks, offers live editing, and integration with cloud services (Dropbox). To engage listeners, not just guests, work with SpeakPipe. They can ask questions, leave comments and be interactive.

 

Social Media Awareness

To extend your current fan base and connect better with existing ones, you could view Facebook Live as a way to podcast with video. If you re mostly a Twitter user, add Periscope to your tools for podcasts. The direct interaction could give you a few ideas about your followers’ interests. Turn these into new episodes.

 

Auxiliaries

To succeed in the crowded world of podcasters, you need to keep organized. Use a planner like Google Calendar. This will help you keep track of the themes and the availability of your guests.

After a podcast, you could think about transcribing the discussion to text. This is great for repurposing as a blog post. Publishing content helps you with SEO, as voice search is currently not an option. You could use dedicated services, but Voice Typing in Google Docs makes a decent output.

Did you know all of these tools for podcasts? What are your favorite tools that get you results? Be sure to comment with your ideas or share this article with someone who might find it useful.