Connect With Instagram Stories
Instagram is one of the most popular social media platforms, and for good reason. Its stunning visual layout attracts millions of users each day. Instagram stories are a feature that allows you to post 15 second videos to your story which are available for 24 hours.
Besides being just a fun way to connect with your followers, Instagram stories allow for a unique business opportunity. You can quickly post short videos to let followers see what is transpiring in your business.
They also offer a way for consumers to directly message a business and inquire more about a product or service. These stories are a quick way to continually keep followers engaged with your content and can compliment any online business.
How To Post an Instagram Story
Creating a story on IG is similar to putting up a post but, there are a few differences to be aware of. Tapping the camera icon that is located in the upper left corner of the home feed page will get you started.
Then you can snap a new picture or video or use media that is already on your phone. Then you can customize your story with filters and emojis.
Another popular and useful feature for your story are polls. These are easy to add elements that can give you instant feedback on what you post. Polls are a great way to see what your followers are loving and what needs some improvement.
Be sure to shoot your video or picture vertically. You can also string multiple stories together if you need more time to get a specific message across. Planning your story ahead of time and posting it at a busy time of day is the best way to increase visibility.
Connect With Your Audience and Area Seamlessly
Instagram has over a billion users and is has an ocean of content to wade through. You have to be able to target a specific audience that will be likely to want what you have. The best way to do this is through location tags and hashtags.
A location tag will allow you to pinpoint a certain city or area. When people search for this area you will be likely to pop up in the search results. This narrows down the potential people you will connect with but for a reason. That reason is so you can engage with your community and not waste an opportunity to be locally visible.
Hashtags are well known and most people understand how they work. When you add a hashtag to your story it will show up when that topic is searched. Be sure to find out what popular hashtags are used by people in your industry and replicate them.