Do I need a Social Media Manager?
- How frequently do you post on social media platforms?
- Do you reply promptly to messages on social media?
- What techniques are you using to grow your social media following?
- What tools do you use to analyze social media and new trends?
- How do you utilize social media platforms as customer relationship management tools?
Do these questions overwhelm you? If you are feeling lost and curious about the answers, continue reading.
Most business owners have an understanding that social media is necessary for marketing their business and products. They have set up a few social media accounts probably on Facebook, Twitter, and Instagram. However, they do not understand the benefits of having a vibrant social media presence being managed by a professional. It is a CRIME for any small business owner to ignore the impact of social media on their business growth strategy.
Look at these stats:
- Social media accounts for more than 43% of traffic to websites.
- 67% of customers use social media platforms for customer service
- 66% of customers who received terrible customer service by a company in social media were reported to stop doing business with the company.
- 56% of customers’ purchasing decisions are influenced by Social media.
Here’s Why You Need A Social Media Manager (SMM)
Content Creation: An SMM comes up with content for each social media platform. They also come up with a strategy that involves the frequency of posting on them.
Market Analysis: An SMM has the skills to conduct market analysis to establish information that will direct them to a unique strategy.
Monitoring New Trends: What are the new trends that the company can leverage on?
Customer Service Representative: They engage their followers and answer all their questions promptly to promote a positive image of the company.
Community Manager: The SMM is responsible for growing the platforms. This increases the potential customer base.
Generating Leads: Most of the traffic to a website is generated by social media. The SMM should be knowledgeable of marketing funnels.
Relationship Cultivation: To increase the conversion rate and return on Investment, they must also cultivate the relationship with their followers.
What to consider before hiring a social media manager
- Full time Versus Contract
You can decide to hire a full-time SMM who will solely in charge of social media. A full-time employee can learn the company’s mission, vision, and values within a short period. They can efficiently communicate with other staff members. However, note, their time might cost you more and you also have to deal with payroll. Hiring a social media agency or a freelancer on a contract might be cheaper. There are specialized SMM freelancers who are experts and can help your business stand out.
What is your budget allocation? You can get cheap SMM freelancers. However, the quality of their work might not be as good as getting a professional who is experienced and can deliver value.
If your competitors have been consistently ahead of you, then getting a social media manager might help you to take the lead. In case you have managed to be ahead without a professional SMM, imagine what you can do with one.