Your YouTube Channel Needs a Series
If you have a YouTube channel for your business then it is likely that you have a visual product, well crafted videos, and a strong communicative personality.
YouTube is the second largest place where people go to search for things behind Google. This means that it can be a powerful avenue to create traffic for your online business and increase attention around your product or service.
A series though is a brilliant way of picking apart a topic or common questions that customers can have. This way you can go into as much detail as is needed and be creative in the process.
Here are a few ways you can get started on a YouTube series.
Research and Find Topics your Viewers will Enjoy
When you are beginning a series be sure to look at your analytics and find out which videos have performed the best. Look at data points look unique viewers, likes, and average time viewed to get started.
Once you are in the analytics tab you can add different metrics to get additional details on your audience. From unique viewers, average percentage viewed, and likes. If you want information on a particular video you can go into YouTube studio to see overall watchtime and viewer retention.
Once you have this information create a list of potential categories that you can use for future videos.
Use Keywords in Video Titles Tags and Descriptions
You can have a great video with engaging content and quality footage but, if you aren’t searchable than your time is wasted.
Use keyword research to make sure you video topics and search results will match up. There are a few tools you can use to see which keywords are working the best. TubeBuddy, VidIQ, and MorningFame have free and paid plans that can assist you.
Begin with a phrase and type it into any of these tools. Check the results for searches that have a high volume that you can turn into a narrow niche.
Once you have your keywords incorporate this new information into your titles and video descriptions.
Create Multiple Videos on One Topic
The best part of creating a YouTube series is that it prompts the viewer to keep clicking on additional videos. This means more of their time is spent on your content.
Make sure you bring up your overarching topic in the beginning of each video to grab the attention of those who see it. Create thumbnails for your videos that will draw people in and use engaging titles.
After you are able to incorporate all the elements we have talked about, you will see growth in your channel. More views, likes, and subscribers doesn’t necessarily mean your revenue increases.
However, everyone is on YouTube, and you need to be their so you can generate leads. This is how you can push viewers into your sales funnel and allow them to have a gateway to your additional paid content.