Top 3 Free Tools To Check Your Website’s Speed

Top 3 Free Tools To Check Your Website’s Speed

Top 3 Free Tools To Check Your Website's Speed

Top 3 Free Tools To Check Your Website’s Speed

We live in a world where the attention span of the clients is shrinking every year. An anecdote said that it is under 8 seconds, which is less than a goldfish’s.  Even if this is a myth, the reality is that developers need to aim for under two seconds loading speed to prevent bounce.

Studies already show that tasks which take longer than three seconds, even for web shops make users abandon the page. Google even advises going as low as half a second. They also announced to take a mobile-first approach, ranking websites after their mobile version’s performance.

Here are a few tools to help you see how does your website rank in the speed challenge. Be sure to test it with all of them and take into consideration the differences. Every tool has a different algorithm, and you should consider your actual speed as an average between the results.

 

Google Page Speed Insights

This tool provided by Google themselves is a way to assess the performance of both your mobile and desktop versions. It measures the loading speed of the elements situated above the fold and the entire page. The great thing about this tool is that it gives you a zipped folder with the resources that you need to improve. You have to change your existing images, CSS sheets, and JavaScript with the ones provided and see your score jump.

 

GTMetrix

This tool combines results from multiple platforms, including the one mentioned before and YSlow. It offers a school-type grade from A to F. We love this tool for its feature that lets you test the site from multiple locations and compare speed for different connection types (cable/dial-up/4G). Run the test a couple of different times to get an accurate report.

 

Pingdom Website Test

Similar to GTMetrix it offers multiple test locations, a breakdown of the elements organized as a waterfall, and possible improvements. We use this tool in conjunction with the others since it also has a history feature. Pingdom comes in handy when you want to track developments and identify the influence of specific elements.

Do you have the courage to run your site through these tools? If you got not such stellar results, we are here to help. Sometimes even small changes like optimizing one image can boost performance considerably. Remember, when it comes to website speed optimization, the devil is really in the details.

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

They say that what gets measured gets done. Although a marketing strategy can have softer purposes, like awareness and brand recognition, the final goal should always be generating revenue. Enter the KPIs (key process indicators). This is a way to put a number on a dream and create an actionable metric.

However, it’s worth noticing that not any metric is a KPI and not all KPIs have a connection to actual profit. The best way to create valuable KPIs is to start with the result in mind and think about the best ways to get there.

Define Your Vision

Think about the best-case scenario and write down the result you would consider excellent. For example, if you just launched your business, you could hope for $10K sales in the first quarter. Try to be as specific as possible and don’t be afraid to dream big.

Remember to create S.M.A.R.T. goals at this stage:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

Create a Strategy

Once you know the general direction, ask yourself how you can get there. From a marketing perspective, this could mean creating a sales funnel, revamping your social media pages or using new channels. Think about the vision you have and what are the best ways to get there.

Design a Plan

Next, break down the big goal into daily or even hourly smaller chunks. Identify where are your target clients and be present in those channels. Create a simple checklist to be completed. Make sure the sum of the tasks on the list is more than your objective. Always allow a margin.

You don’t have to obsess daily over meeting the goal, but at least a weekly check can help you stay on track. If you fail to comply with your targets three or four consecutive weeks, maybe an assessment and redefining is a good idea.

Each business is different, but here are a few marketing KPIs that trigger changes in the ROI. You can use these as inspiration to define your own:

  • Cost per lead- divide it by inbound and outbound
  • Traffic to lead ratio
  • Lead to customer ratio
  • Landing pages conversions
  • Social media conversions

Still feel confused and overwhelmed by the need to measure? Get out a pen and paper and start drafting a plan before you waste any more money on likes and impressions. You spend hard cash to get even more.