Complex And Fancy Websites Versus Simple And Sleek

Complex And Fancy Websites Versus Simple And Sleek

Complex And Fancy Websites Versus Simple And Sleek

 

Complex And Fancy Websites Versus Simple And Sleek

The web-design is a significant determinant on the user experience and the conversion rate.  According to a study by Google, the first impression a visitor gets once they land on the site determines how long they are going to stay on the site.

If the first impression is unpleasant, it takes less than a couple of seconds for the user to bounce. Therefore, it is imperative for a web designer to understand the factors that affect the first impression formation.

When visitors land on your site, they observe the following metrics to judge whether it is a simple and sleek or complex and fancy website:

  • ¬†¬†¬†The color contrast
  • ¬†¬†¬†The sharpness of the images
  • ¬†¬†¬†The font used
  • ¬†¬†¬†The web-layout

According to a study done by Harvard University, the University of Colorado and the University of Maryland the more complex a website appears, the less visually appealing it is perceived to be.

According to the image above, there was noted a strong decrease in appeal with an increase in the complexity of a website. It was also important to note that, the sites with the simplest layouts were also rated as less appealing.

Therefore, to appeal to your ideal target market, you have to find the perfect mix between a simple website and the right mix of complexity and sleek.

Here are some of the factors you should consider to get the perfect mix.

 

Prototypical Sites Are More Appealing

The brain works with already established patterns. Patterns help the brain to process information and make decisions. The brain has a pattern of how a car should look like, how an apartment should appear and also how e-commerce sites should appear.

You want your website to have the basics of the prototype web-layout of your niche. It does not mean that you should not be innovative and creative when coming up with the site. Instead, the site should meet the basic expectations.

Familiarity breeds liking. Your users have searched other sites in the same niche as yours; they have already built a pattern in their brain. They will, therefore, like your site if it is in some way similar to the other sites. However, always make sure that you have something that makes yours stand out.

 

Simplicity Gives You an Upper Hand on First Impression

As you adhere to the familiarity principle, you also create a strong impression on the users.

Complex sites present too much information to the users to process.  When the brain is presented with so much information to process it rarely has time to note, record, and internalize certain aspects of the site. Therefore, the user will either leave the website with an unpleasant unconscious or conscious experience.

With a simple layout, high-quality images and readable font, you can make certain aspects of the website stand out. It is easier to persuade the user to click on a CTA.

 

Simple Sites Command a Higher Google Ranking

The simpler the website, the easier it is to optimize it for Google ranking. A simple webpage has easier HTML readability, and most of the technical aspects can be optimized for SEO.

A simple website will also load faster as compared to a complicated and flashy site. A simple web-layout contributes to pleasant user experience and will encourage the users to keep visiting.

As you think about the web-design for your business, consult an experienced web designer. Also, ensure to take in-depth research of the most popular sites in your niche. They will inform you and the web-designer of the best practices when coming up with your simple and converting website.

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

 

3 Design Tips For Building High Converting Websites

High bounce rates can be scary!!!

It is scarier for the e-commerce shop owners or any other website owners who are looking forward to engaging the potential clients.

The bounce rate is a metric used to show the number of visitors who leave the website just after landing on the landing page or any other single page on the site. They are called one-page visitors. It means that they left without taking any action.

Having a high bounce rate means that both the conversion rate and the number of sales are low.

The following three tips will help you re-design the website to increase the conversion rate. If you do, you will smile all the way to the bank.

 

The KISS Concept

Have you ever heard of the KISS concept? It Means Keep It Simple and Straight-forward.  When the mind faces too many decisions to make and options to choose from, it tends to avoid making the decisions.

Some websites are cluttered with Call to Actions, social media buttons, a free e-book to download and other opt-ins on the same page. They scare the readers from taking any action.

Utilize the negative [empty] space on the website. Then, provide the reader with a few or just one request to take action. It makes the decision making easier. If you offer value, they will click the call to action.

 

Good User Experience

Bad customer experience is a significant cause of high bounce rates. If the page takes forever to load, customers will opt out. If the layout of the site is generally unattractive, they would instead go and check out the next website regardless of the value or quality of your products. If the website design is complicated such that it is hard to navigate from one page to the next- why should they even stay on for longer?

Therefore, ensure that every page is attractive, easy to negotiate and it encourages the reader to spend more time on your website. If they do, it will be easier for them to see the value of your products or content and take action.

 

Have an Interactive Interface

The website is a platform that allows you to communicate to your potential clients. However, does it let them give their feedback? Does it provide a two-way communication avenue?

Providing a platform for the clients to leave their feedback or reviews can be helpful in many ways.

  • ¬†¬†¬†It encourages them to stay on the page increasing the dwell time.
  • ¬†¬†¬†It creates rapport with the clients since they feel that their voice and opinions also matter.
  • ¬†¬†¬†It allows the clients to vent out and therefore giving you a chance to improve the service quality.
  • ¬†¬†¬†The feedback can serve as testimonials which can help to increase the conversion rate.

Remember that today the concentration span of the typical reader is estimated to have dropped to 8 seconds. You are competing for the concentration of the millions of users online. You have to ensure that you optimize on all the above variables to increase your chances of getting not only their attention but also their interest and desire to take action on your website.

Factors To Consider When Choosing A Web Designer

Factors To Consider When Choosing A Web Designer

Factors To Consider When Choosing A Web Designer

 

Factors To Consider When Choosing A Web Designer

According to a survey by Clutch in 2017, 29% of small businesses do not have a website. Having a site is highly crucial in driving clients to your company. They get to have a clear picture of what you do. Also, it will lure them into seeking your services. However, a website needs to be attractive to the clients; its layout and design should speak professionalism.

Web designers come in handy when you are starting out, and you need your website done especially for branding purposes. Unlike website developers who actively deal with coding, designers’ emphasis is more on the site’s appearance. How do you choose your web designer? What are the factors you consider before settling down on one?

 

Does Their Style Match Your Ideas?

When narrowing down to getting that right person, you need to have ideas of the final look of the website. Does the web designer share the same views as you do? Being on the same page is essential as that helps both of you to move forward in making a satisfactory site.

 

What Professional Tools Do They Use?

Time is changing. You need somebody who understands the latest tools that work perfectly. Do prior research and see what tools are available for web design facilitation. These tools should help ease the web development process. Get to know what the expert uses and see if you are a good fit. There are numerous graphic design software available such as Photoshop, Adobe XD, Figma, Illustrator, etc.  

 

What Design Files Will You Receive?

Have the designer give you a rough idea of what to expect. They should have samples of their past work so that you can judge what they can do and make a sober decision whether they fit your description. The designer should give you an editable version of your company’s logo. Also, you need to know if the fonts and graphics they use are licensed.  

 

What Are The Costs Involved?

Most often, a web designer works hand in hand with a web developer. Have a set budget for the whole web set up. Find out how much the designer is charging you. If need be, negotiate. Ask for a breakdown of the costs. The costs should capture the graphic design work in details. Such a detailed analysis will help you know what you are getting for your money.  

Getting a professional makes your job easier. It also helps you become confident of the results at the end. A good web designer will come up with creative and unique content. If possible, get a web designer who works hand in hand with a web developer so that they can both create a site that is well optimized for the search engines to appear on the first pages during search results.

Is Your Web Design Costing Your Business?

Is Your Web Design Costing Your Business?

Is Your Web Design Costing Your Business?

 

Is Your Web Design Costing Your Business?

Every entrepreneur wants to flourish. We all want to be among the 10% of businesses that make it beyond the fifth year, right?

Every business owner should be proactive in making sure that all aspects of their business contribute towards success and profitability.

Most business owners understand the need to have a website to communicate and market the business and products. Sadly, not all business owners understand that their website could be dragging their growth rate and hindering the company’s success

So what is it about the website?

Log in to your website as you go through the following five questions. In case your answer is a NO or NOT SURE to ANY of the questions, then your web design is costing your business.

  1. Does it LOAD easily and quickly?
  2. Can the website be viewed on a MOBILE DEVICE?
  3. Can a visitor easily grasp the PURPOSE of your brand?
  4. Are the COLORS, TONE, and STYLE of your brand evident and consistent?
  5. Is your web design and content SEO optimized?

If you have identified that your web design might be costing your business, then you need to take action ASAP. Otherwise, your competitors will continue to out-smart you until they kick you out of business.

According to a research conducted by Microsoft, the attention span of human beings has dramatically decreased with the increase in technology and social media. Therefore, readers will quickly go on to the next search result if your website takes too long to load.

 

Today, over three-quarters of the people in America use their mobile devices to access the internet.

 

Therefore, Google is favoring  mobile-friendly sites in its ranking system. Consequently, when designing the site, it is imperative to ensure that it is mobile- friendly.

 

Branding! Branding!

 

If your brand is not evident, consistent, and clear on your website, your bounce rate will be exceptionally high.  People want to decide whether to navigate the site or not, quickly. Therefore, if the site looks confusing and ugly, visitors will swipe to the next website in search of their answers.

According to multiple pieces of research, Google accounts for over 90% of all traffic to the websites. Meaning, No online marketer should attempt to underplay the need to have an SEO optimized website. Therefore, ensure you have ranked highly not only on Google but even on other search engines.

In conclusion, if you find that your website is running you down, do not worry.  Re-strategize, invest in a site that is User-friendly, communicates your brand clearly and is SEO optimized.

Stop The DIY Syndrome: Hire A Professional Web Designer For A Customized Website

Stop The DIY Syndrome: Hire A Professional Web Designer For A Customized Website

Stop The DIY Syndrome: Hire A Professional Web Designer For A Customized Website

 

Stop The DIY Syndrome: Hire A Professional Web Designer For A Customized Website

A professional website is one of the investments that can contribute heavily to the growth of your business. It is a make or break situation. Let’s look at some statistics below for a clear understanding.

  • ¬†¬†¬†According to Adobe, if the images of an individual website don‚Äôt load, users stop engaging with a website. ¬†
  • ¬†¬†¬†When the site also takes too long to load, 39% still stop engaging.
  • ¬†¬†¬†If the content is too long, 38% leave the site

The above statistics are just, but a few reasons why your web design should be catchy for the readers. When it comes to the website, it is more of the User Interface (UI). How the website’s design is what determines if the client will keep using your site or not.

But why do you need a professional web designer?

 

They Understand The Dynamics

Good designs will often talk volumes. Once the client clicks on your site, what attracts them is how your site looks. If it portrays professionalism, then you can be sure that they will be interested in the site’s content.  This, in turn, increases the click-through rate.

 

Provides A Solution

Most often, users want a site that is mobile friendly as 51.3% access through their phones. A good web designer identifies a problem in your niche and creates a solution for you using your site. Web design complements your marketing strategies so that they can have a significant impact on attracting people. Once you drive people to your site, nobody wants to click and find a dormant site that has very minimal information

 

Understands User Interface

The user interface is among the things that should be considered when designing the website. How long does page take before it loads? A professional web designer understands that for a good site, the user needs to feel they have control. In this case, the site should have undoing actions.

Also, the site should be easy to use. Users want a website they can navigate through without having to deal with errors or pop-ups.

 

Makes It Unique

An expert can make the site unique. Considering the billions of websites available, how does your site stand out? The designer creates a unique design customized to meet your business needs. They will make sure that your site works efficiently in all major browsers.

It is possible to do it yourself when it comes to site building. However, to get a professional touch to it and increase traffic, hiring a web designer could be what your business needs to see a spike in conversion and traffic.

The Seven Most Useful SEO Plugins To Improve Your Ranking

The Seven Most Useful SEO Plugins To Improve Your Ranking

The Seven Most Useful SEO Plugins To Improve Your Ranking

 

The Seven Most Useful SEO Plugins To Improve Your Ranking

Increasing your website visibility could drastically increase your traffic and conversion rate. Therefore, it is vital to use all the tools necessary to increase the website SEO. Every entrepreneur should know the plug-ins that are effective in improving the site SEO.

Here are some of the famous and trusted SEO plugins.

 

WordPress SEO by Yoast

The Yoast SEO plugin has over 5 million downloads. It has earned an authority status as the most used plugin for WordPress sites.

The plugin helps in:

  • Previewing how the site will appear in search results
  • To incorporate breadcrumbs that increases the user experience by helping direct a user from one page to the next
  • Generating the title and the meta descriptions
  • It gives inbound linking suggestions
  • Can be utilized for local SEO
  • It also has features that help one to create great content.

 

All in one SEO pack

This is one of the best plug-ins for those users who don’t know much about SEO. It displays all the functions on a single page, and as much as this might be overwhelming, it makes its usability easy.

The All in one SEO pack plug-in can help you in:

  • You can quickly help the Google and Bing to locate the site using the sitemap
  • It also auto-generates the meta tags
  • It supports Google analytics
  • It‚Äôs compatible with many other plugins
  • It has a free integration component for the e-commerce sites.

 

WP Super Cache

The site loading speed is one of the critical metrics that search engines examine when determining website ranking. The WP Super Cache helps to clean and streamline the code and increase the loading speed.

 

Broken Link Checker

Broken links create an unpleasant user experience and ultimately decrease the site traffic. The Broken Link Checker helps to inspect the site and fix all the broken links. It is a free WordPress plugin.

 

SEO friendly Images

Images help to enhance the visual appeal of content. However, the photos can also negatively affect the SEO ranking of a website if the Google algorithm finds it difficult to read and interpret the images. They might even be affecting the loading speed of the site.

The SEO friendly images help to optimize the pictures with the ALT and TITLE tags. The plugin helps you to optimize the images so that they can work to increase site traffic instead of hampering the SEO efforts.

 

Google Keyword Planner

Optimizing the keyword you use on your site is one of the most effective ways to increase your site SEO. Google Keyword planner can help you get invaluable insights on what people are searching for and what keywords would be most profitable.

 

Ahrefs

Would you want to learn from the practices of some of the most prominent websites in your industry? Ahrefs can help you identify what anchor texts they are using, which sites they are linking to and so many others. With such insights, you can start to learn and adopt some of these proven best practices.

Visibility is the key to gaining traffic to your site. The above plugins and many others can help you fast-track your way to visibility and increase traffic to your site. Most of these plugins have a free option but to get their full functionality; you need to use the premium version.