3 Tools to Enhance Your Marketing Outcomes
What gets measured gets done.
Marketing via social media is one avenue to gain attention and revenue on your products or services. You need to devise a smart strategy and follow to begin to see the results you want.
If you are running a business with no standard metric that you can define progress by, you are losing time and money. Thankfully there are many tools out there that you can use to assess your performance.
Here are 3 tools you can use to monitor how well your social media marketing efforts are doing. Be sure to research and find other tools as well!
Find Out Who is Searching Your Keywords
Your keywords are one of the primary ways people can find you when they are searching for something they want. These means you need to have specific keywords that relate to your business and a way of tracking them.
Awario can monitor these keyword mentions on your website, blog, social media, and even news sites. This analytical tool will be able to track specific alerts that you set up and let you know if you are improving.
Not only can Awario track your keyword mentions but, if can also track your sentiments. Sentiments are the positive or negative statements that reference your keywords, website, etc. Once you know that people are enjoying your content or not, you can make a well informed decision on what to change.
Know Your Audience
Finding out what keeps your viewers coming back again and again is vital to improving your marketing results.
Sprout Social can help you manage your social media and more. It also includes scheduling features and the ability to track performance. Not only will it let you know how your marketing campaigns are doing, it will tell you if you’re ahead of the competition.
Utilize features such as smart search, suggestions, and cleanups to learn more about all the people who have engaged with your content.
Find Your Competitive Edge
If Facebook, Instagram, Twitter, or YouTube are integral to how you market your business take a look at Sotrender. This tool will help you analyze all your profiles and provide tips on how your marketing can become even better.
Once Sotrender has acquired all your data it can give you a detailed overview. From what time of day people are interacting with your social media, to what users are doing when they come to your profiles.
There recurring or one-time reports help consolidate a lot of information into one place in an easy to read manner.