Stop The DIY Syndrome: Hire A Professional Web Designer For A Customized Website

Stop The DIY Syndrome: Hire A Professional Web Designer For A Customized Website

Stop The DIY Syndrome: Hire A Professional Web Designer For A Customized Website

 

Stop The DIY Syndrome: Hire A Professional Web Designer For A Customized Website

A professional website is one of the investments that can contribute heavily to the growth of your business. It is a make or break situation. Let’s look at some statistics below for a clear understanding.

  • ¬†¬†¬†According to Adobe, if the images of an individual website don‚Äôt load, users stop engaging with a website. ¬†
  • ¬†¬†¬†When the site also takes too long to load, 39% still stop engaging.
  • ¬†¬†¬†If the content is too long, 38% leave the site

The above statistics are just, but a few reasons why your web design should be catchy for the readers. When it comes to the website, it is more of the User Interface (UI). How the website’s design is what determines if the client will keep using your site or not.

But why do you need a professional web designer?

 

They Understand The Dynamics

Good designs will often talk volumes. Once the client clicks on your site, what attracts them is how your site looks. If it portrays professionalism, then you can be sure that they will be interested in the site’s content.  This, in turn, increases the click-through rate.

 

Provides A Solution

Most often, users want a site that is mobile friendly as 51.3% access through their phones. A good web designer identifies a problem in your niche and creates a solution for you using your site. Web design complements your marketing strategies so that they can have a significant impact on attracting people. Once you drive people to your site, nobody wants to click and find a dormant site that has very minimal information

 

Understands User Interface

The user interface is among the things that should be considered when designing the website. How long does page take before it loads? A professional web designer understands that for a good site, the user needs to feel they have control. In this case, the site should have undoing actions.

Also, the site should be easy to use. Users want a website they can navigate through without having to deal with errors or pop-ups.

 

Makes It Unique

An expert can make the site unique. Considering the billions of websites available, how does your site stand out? The designer creates a unique design customized to meet your business needs. They will make sure that your site works efficiently in all major browsers.

It is possible to do it yourself when it comes to site building. However, to get a professional touch to it and increase traffic, hiring a web designer could be what your business needs to see a spike in conversion and traffic.

The Seven Most Useful SEO Plugins To Improve Your Ranking

The Seven Most Useful SEO Plugins To Improve Your Ranking

The Seven Most Useful SEO Plugins To Improve Your Ranking

 

The Seven Most Useful SEO Plugins To Improve Your Ranking

Increasing your website visibility could drastically increase your traffic and conversion rate. Therefore, it is vital to use all the tools necessary to increase the website SEO. Every entrepreneur should know the plug-ins that are effective in improving the site SEO.

Here are some of the famous and trusted SEO plugins.

 

WordPress SEO by Yoast

The Yoast SEO plugin has over 5 million downloads. It has earned an authority status as the most used plugin for WordPress sites.

The plugin helps in:

  • Previewing how the site will appear in search results
  • To incorporate breadcrumbs that increases the user experience by helping direct a user from one page to the next
  • Generating the title and the meta descriptions
  • It gives inbound linking suggestions
  • Can be utilized for local SEO
  • It also has features that help one to create great content.

 

All in one SEO pack

This is one of the best plug-ins for those users who don’t know much about SEO. It displays all the functions on a single page, and as much as this might be overwhelming, it makes its usability easy.

The All in one SEO pack plug-in can help you in:

  • You can quickly help the Google and Bing to locate the site using the sitemap
  • It also auto-generates the meta tags
  • It supports Google analytics
  • It‚Äôs compatible with many other plugins
  • It has a free integration component for the e-commerce sites.

 

WP Super Cache

The site loading speed is one of the critical metrics that search engines examine when determining website ranking. The WP Super Cache helps to clean and streamline the code and increase the loading speed.

 

Broken Link Checker

Broken links create an unpleasant user experience and ultimately decrease the site traffic. The Broken Link Checker helps to inspect the site and fix all the broken links. It is a free WordPress plugin.

 

SEO friendly Images

Images help to enhance the visual appeal of content. However, the photos can also negatively affect the SEO ranking of a website if the Google algorithm finds it difficult to read and interpret the images. They might even be affecting the loading speed of the site.

The SEO friendly images help to optimize the pictures with the ALT and TITLE tags. The plugin helps you to optimize the images so that they can work to increase site traffic instead of hampering the SEO efforts.

 

Google Keyword Planner

Optimizing the keyword you use on your site is one of the most effective ways to increase your site SEO. Google Keyword planner can help you get invaluable insights on what people are searching for and what keywords would be most profitable.

 

Ahrefs

Would you want to learn from the practices of some of the most prominent websites in your industry? Ahrefs can help you identify what anchor texts they are using, which sites they are linking to and so many others. With such insights, you can start to learn and adopt some of these proven best practices.

Visibility is the key to gaining traffic to your site. The above plugins and many others can help you fast-track your way to visibility and increase traffic to your site. Most of these plugins have a free option but to get their full functionality; you need to use the premium version.

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

Having an online store can be one of the most effective ways to make semi-passive income. Also, it helps you leverage on the million users of the internet and increases your reach as compared to a physical store.

However, for this to be successful, you have to put in the effort to make sure that it is profitable. There are specific extensions that can boost your marketing efforts on your Woo-commerce store.

Online marketing is highly dependent on the following three areas:

  1.    The online visibility of the store and the products.
  2.    The perceived trust in your products.
  3.    Your promotion efforts.

The above three areas are critical in different stages of the sales funnel. Below is a brief analysis of a few extensions that can enhance your marketing in each of the three areas and improve your sale and marketing funnel.

 

Online Visibility

There are millions of internet users.  However, not all might be interested in your product or services. However, you need to make sure that your product is visible to as many people who might be interested in your product as possible.

There are specific extensions that enhance the SEO of your store and others that encourage social shares on social media platforms.

Some of these extensions include:

  1. Yoast SEO
  2. SEO Plugin
  3. Facebook for Woo-Commerce provides a platform to showcase your products on Facebook.

Others include:

  1.    Google Product feed that lets your customers find your product via Google Merchant Center.
  2.    Perceived Trust on the Products

Trust is a crucial point that contributes to customer behavior.  Honestly, would you buy a product you don’t trust? Exactly!

Having customer reviews on the products is a tested and proven way to create customer trust.  Do you know that approximately 61% of customers read reviews before buying a product?  

Here are some extensions that can enable you to leverage on the reviews section on your products.

  1. Yotpo  
  2. Woo-Commerce Product Review Pro  
  3. Review for Discount
  4. Beeketing For Woocomerce

 

Promotions

Marketing involves continuous persuasion of the potential buyers. Every marketer needs to come up with new, creative and effective ways to promote their products.

One of the highly effective ways to promote products is through email marketing. Through email marketing, one can remind leads about an abandoned cart; upsell them on a product or even down-sell products to specific customers. All these attempts are promotions to increase sales.

Another excellent promotion technique is offering coupons and rewards to visitors for taking particular tasks. One can offer a discount for buying specific products or buying a couple of products at the same time.

Here are some extensions that are great at promotions.

  1.    MailChimp for Woocommerce
  2.    Newsletter Campaign

 

Follow-Ups

  1.    Woocommerce Points and Rewards

Many other extensions enhance the marketing and sales experience on a WooCommerce site.  These tools could help you revamp your traffic, user experience, and sales.

The Must-Have Plugins For An E-commerce Website

The Must-Have Plugins For An E-commerce Website

The Must-Have Plugins For An E-commerce Website

The Must-Have Plugins For An E-commerce Website

When starting or running an online e-commerce store, it is crucial to incorporate the right plugins to help increase your conversion rate and profit margins.

Plugins are bits of software that are integrated within a website to enhance its functionality. If you want to add a specific feature to your online store, there is probably a plugin for it.

There are very many free and premium plugins. Therefore, we have prepared this list of ten e-commerce plugins that any online entrepreneur must have.

 

Woo-Commerce

With over 40 million online stores, Woo-commerce is arguably one of the most dominant e-commerce plugins. Woo-commerce has some of the best features and themes for an e-Commerce WordPress store.

 

WP E-Commerce

Just like the Woo-commerce, WP e-Commerce is another great e-Commerce plugin that has a lot of functionality. It can help one to build an online store from scratch to sell services, physical products or create a memberships site.

 

WPForms

Engaging the users is essential in increasing the conversion rate on a site. If the visitors can have a way to contact you or subscribe to get some valuable information from you, it increases the trust and also gives you an opportunity to upsell to the customers.

The WPForms helps to create contact forms, email subscription forms and other ways to increase user engagement. They have a free version and a pro-version which has improved functionality.

 

Social Coupon Woo-Commerce

The more visible your online store is, the more the traffic and consequently more sales. The Social Coupon Woo-Commerce plugin rewards the users for sharing the products across their social media platforms.

The plugin gives you an opportunity to increase your exposure and also have customers indirectly advocating for your products.

Ecwid

The Ecwid plugin is vital especially when you sell physical products that need shipping to different destinations. The plugin has over 40 international payment options. They also have integrated real-time shipping with carriers such as Australia Post, Canada Post, FedEx, UPS, USPS amongst others.

Currency Switcher for WooCommerce

The Currency Switcher plugin helps to convert the currency to the local currency of the visitor. The familiarity of the currency helps to build trust with the brand and increases the chances of conversion.

Bundle Upsell

When a visitor comes to your site, checks out a few products and purchases one product, it is far much easier to upsell them on another product. They are already a confirmed buyer; when they buy from you, it shows that they already trust your brand.

The Bundle Upsell plugin shows them related products that go hand in hand with the product they have already purchased.

In Conclusion, online visibility is vital to increase organic traffic to the site. The following are the most popular SEO plugins:

  • Woo-Commerce SEO
  • Plug in SEO
  • Yoast SEO

Three Mistakes That Will Get Your Site De-Ranked By Google

Three Mistakes That Will Get Your Site De-Ranked By Google

Three Mistakes That Will Get Your Site De-Ranked By Google

 

Three Mistakes That Will Get Your Site De-Ranked By Google

Ranking on the first page of Google feels great!!

Traffic drastically increases as your click-through rate also highly improves.  The rate of getting new email subscribers increases and before you know it, your sales go through the roof. Hurray!!!

However, all the excitement can come to a sudden halt. Google algorithm is comprehensive in making sure that only the sites that are resourceful and ethical appear on the first page.

The following three reasons are some of the significant incidences that can make your site to be de-ranked or delisted by Google.

Listen, take notes and avoid leaving the ‚Äėfirst-page ranking‚Äô party sooner than you expected.

 

Untrustworthy Backlinks

Are you using unethical methods to get backlinks to your site? If so, then you are increasing your chances of being de-ranked. Unethical methods include sending spam links in an attempt to deceive the search engine algorithm.

This might surprise a few people, but you should also avoid using private blog networks to enhance your site’s authority. It was considered a legal way a few years ago but NOT TODAY- it will cost your ranking status once discovered.

 

Your Content

It is said that content is king. For sure it is when it comes to Google ranking.

If your website has poor quality content and images, you will struggle to get ranked by Google despite how good your site appears or how fast it loads.

If you have poor quality content, the time people spend on the site will be low. Also, none of the readers will share the content on their social media forums.

Have you heard of keyword stuffing? It is true that utilizing targeted keywords can improve your ranking. However, placing too many keywords in a blog post or the meta descriptions is counterproductive.

Do you have zombie pages on the site? Yes, zombie pages.  Zombie pages refer to the old and outdated blog posts, e-commerce pages that made no sales, or old press releases.  Having several thousand pages and posts on your website hurts your Google ranking.

 

Off-Site SEO

How often do you conduct regular website check-ups? Not sure? Specific technical issues could be hurting your Google ranking. These include:

  • ¬†¬†¬†Broken or missing links
  • ¬†¬†¬†Duplicate description tags
  • ¬†¬†¬†Duplicate and missing title tags

It is virtually impossible to become profitable with your online business without having favorable Google ranking. Therefore, make sure to avoid the above three points that can sink your Google ranking.

Tips For Easier Navigation On Your Website

Tips For Easier Navigation On Your Website

Tips For Easier Navigation On Your Website

Tips For Easier Navigation On Your Website

4 Tips For Easier Navigation On Your Website

How easy do people navigate your website?   Most entrepreneurs leave the work of coming up with the site to the web designer and developer. However, remember you are the business owner. You ought to ensure that your potential clients have a great experience when they visit your site.

Website navigation affects two key metrics that eventually influence your Google ranking. These also affect the overall traffic to your site and the conversion rate.

If a site is hard to navigate, you will have high bounce rates. Also, the users who try to stick longer in search of particular information will have an unpleasant time, and they are unlikely to come back. This directly affects the conversion rate and the profitability of your business.

Therefore, what are these tips you as an entrepreneur with little to no web-design knowledge can look out for to ensure that the users have an easy time?

 

1. Inspect the Navigation Bar

The navigation bar is the section ‚Äďmostly at the top of the page. ¬†For the navigation bar to be effective, it should be:

  • ¬†¬†¬†Easily recognizable. It should have a color contrast with the rest of the page for the users to quickly identify it.
  • ¬†¬†¬†It should be STICKY. The users should be able to see it even when they scroll down the page.
  • ¬†¬†¬†Have easy to understand language. ¬†You want every user to quickly know where they can get whatever information by clicking on specific items on the navigation bar. Therefore, the language you use should be primary and not confusing.
  • ¬†¬†¬†¬†If the site is complex, with numerous pages or products, it is crucial to use mega menus. ¬†When a user clicks on a specific section of the navigation bar, they get a drop-down menu listing specific locations/products within the site. This makes the navigation to those particular areas much more accessible.

 

2. A Search Bar

A search bar is one of the most useful tools to ease the navigation of your site. Look at any of the major sites and you will always see a search bar. They are most useful in complex websites and e-commerce sites.   Ensure that the search tool is optimized such that it is spelling-error-tolerant and produces results almost every time someone searches a keyword.

 

3. Layout Consistency

As the user is moving from one page to the next, they should form a mental picture of your brand by the consistency of your website layout and branding.  Having a consistent design from one page to the other makes the navigation easy since they can quickly master where to click to go to the next page, the previous page or subscribe to your email list.

 

4. The Hamburger Menu

These little three lines on the right have come to be referred to as the hamburger menu. They make website navigation on a mobile device super effective. Ensure that your website has them too.

In conclusion, it is good to make your site stand out. However, do not get too creative and get carried away with re-inventing the wheel on how you design your website. It might cost you traffic, conversion, and sales. You don’t want that, do you?