3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

 

3 Tools to Enhance Your Marketing Outcomes

What gets measured gets done.

Marketing via social media is one avenue to gain attention and revenue on your products or services. You need to devise a smart strategy and follow to begin to see the results you want.

If you are running a business with no standard metric that you can define progress by, you are losing time and money. Thankfully there are many tools out there that you can use to assess your performance.

Here are 3 tools you can use to monitor how well your social media marketing efforts are doing. Be sure to research and find other tools as well!

 

Find Out Who is Searching Your Keywords

Your keywords are one of the primary ways people can find you when they are searching for something they want. These means you need to have specific keywords that relate to your business and a way of tracking them.

Awario can monitor these keyword mentions on your website, blog, social media, and even news sites. This analytical tool will be able to track specific alerts that you set up and let you know if you are improving.

Not only can Awario track your keyword mentions but, if can also track your sentiments. Sentiments are the positive or negative statements that reference your keywords, website, etc. Once you know that people are enjoying your content or not, you can make a well informed decision on what to change.

 

Know Your Audience

Finding out what keeps your viewers coming back again and again is vital to improving your marketing results.

Sprout Social can help you manage your social media and more. It also includes scheduling features and the ability to track performance. Not only will it let you know how your marketing campaigns are doing, it will tell you if you’re ahead of the competition.

Utilize features such as smart search, suggestions, and cleanups to learn more about all the people who have engaged with your content.

 

Find Your Competitive Edge

If Facebook, Instagram, Twitter, or YouTube are integral to how you market your business take a look at Sotrender. This tool will help you analyze all your profiles and provide tips on how your marketing can become even better.

Once Sotrender has acquired all your data it can give you a detailed overview. From what time of day people are interacting with your social media, to what users are doing when they come to your profiles.

There recurring or one-time reports help consolidate a lot of information into one place in an easy to read manner.

Is Your Website Secure?

Is Your Website Secure?

Is Your Website Secure?

 

Is Your Website Secure?

Being conscientious of how safe you are in the online world is vital to the success of a business and the peace of mind that can come with it. Online banking and shopping have now been widely secured which has caused many people to use these types of services.

But is there a real reason that your website should be secure? What does that entail and how can having a secure site help an online business?

Having the necessary information to fortify your online presence is not only useful for yourself, it will also allow you to know why and what the true benefits of it are.

 

Google Needs Your Site to be Secure

There are over 1.2 trillion searches on Google each year. This means that if someone is trying to find a product or service, they are more than likely going to find it on Google.

Security is Google’s top priority. This means that they want all the websites that show up in their search engine to be safe. A quick way to recognize if a site is safe or not is the https found at the beginning of a URL. This lets Google know that a site with this in it is encrypted which is what you want.

The security of your site also affects how well you do search results. If you do not have an encrypted website then Google will regard you as unsafe and drive traffic away from you.

Having a SSL (Secure Sockets Layer) is the standard security technology that you want. This will create a safe link between a web server and a browser.  

 

Build Your Site with Security as a Priority

If you are hiring someone to create a website you need to make sure that they are including in their design a way to keep you safe.

Simplicity is usually the best bet here. Cut out unnecessary add-ons and plugins that will make your site cluttered and at a higher security risk.     

Most of your website should be text based with images, videos, and other key elements to have a fully finished project.

 

Choose a CMS and Sign up for a Web Host

A CMS is a content management system (like WordPress and many others). Think of your CMS as the material you need to build a house. It is the raw material from which you can build a finished product.

The web host is your domain name or URL. This is similar to a street address so everyone knows where to find you when they are searching online. Make sure a web host service offers services like Secure File Transfer Protocol (SFTP) which makes uploading files secure.

Other good hosting platforms ensure that all of your site information is backed up in case there are any issues. They will also have a public policy that states how often they update the sites they host and if there are any issues with them.

5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

 

5 Ways Blogs can Build Your Website

With the digital landscape shifting and focusing more and more on video, what are the true benefits of blogs for your website? Don’t most people just skim through them and favor exciting engaging visual elements instead?

Blogs are a great way to add new interesting content to your online business. There are many specific aspects that they can improve a website.

So here is a list of 5 ways blogs and copy can boost your sites visibility and overall success.

 

1. Blogs Improve your SEO

In the world of online visibility SEO (Search Engine Optimization) is the most important piece of the puzzle you will need to solve how future customers find you. By having consistent new content up on you site you improve your search ranking as well as give Google more information to index.   

Blogs also provide the perfect vehicle for specialized keywords that will help more online searchers notice your business.

Text based content like blogs also provides the perfect opportunity for people to interact with what you are putting it out and share it with others. The more people you have talking about your product or service, that higher probability you will land new clients.

 

2. Blogs Make you Stand Out

An online business is only as good as the trust its customers place in it. When you are constantly putting out articles that are new, engaging, well-researched, and valuable, then you will begin to set yourself apart from the competition.

When people start mentioning how informative your site is because of the weekly blogs you post, you have established yourself as an authority. An authority attracts those who are looking for new information and you will become the place to go.

 

3. Social Media can Benefit from Blogs

Social Media is all about speed. How fast can you get a post out, can you grab the attention of a follower or possible follower, and engage with them immediately.  

Blogs offer a great avenue that your social media can utilize.

Social media is a form of creative marketing. The end goal of creative marketing is to push traffic back to the primary source where you earn your money, your website. Blogs can provide you with content of your own that directs people to where you want them to go.

 

4. You Want More Leads? Blogs can Help

Research shows that the more web pages you have the more leads you will acquire. The more you blog, the more leads you will generate. Increasing the amount of opportunities people have to engage with your content means more online forms filled out, more requests, and finally more sales.

 

5. Blogs are a Channel of Communication

A business can only be as good as its ability to improve and adapt. Customer feedback is apart of the foundational bedrock of any expanding and efficient online endeavor.  

Comments on blog posts can be a great way to receive this feedback. Customers who have a direct way to voice their concerns are more likely to keep coming back because they know you care.

You can use this dialogue as a way to gather information of your own. Adjusting to people want to read and learn about is a tremendous way to gain a following that will stick around with you for a long time.

Reinvent Your Website

Reinvent Your Website

Reinvent Your Website

 

Reinvent Your Website

Your website is the lifeblood of your business. Without the traffic and revenue generated from your primary online presence, you would never be able to thrive. This is why you need to have a strategy set in place and goals to shoot for when it comes to your website.

Having a strong website means strong direct marketing to consumers. People find you online, they like what they see, and they spend money. That is how a can business can flourish in 2019.

Check out these tips that can better prepare you for a website that will blow the competition out of the water!

 

Get Rid of the Clutter

People can tell when you haven’t personalized and organized your website properly. Get rid of stock photos and replace them with personal real pictures that let people know who you are and what you are about.

Make sure the copy on your site is direct and easy for readers to understand. Highlight your location, services and products, and the easiest way for someone to contact you. The less friction you create for your viewers, the more likely they will become your customers.

Make sure to have something that grabs an audience’s attention immediately. Videos or pictures are a great way to accomplish this task. Remove any technical or uncommon terms from your text so that your audience does not have a chance to get lost.

 

Link to your Social Media

While your website is the key component to your online presence, social media is an external factor that can be extremely important.

Include links and follow buttons on your website so that people can find you on Facebook, Instagram, Twitter, and wherever else you might be. Do not miss out on the traffic you could be getting from your social media.

 

Navigation Should be Simple

Nothing is worse than visiting a website and you cannot figure out where you are or what you are trying to find. A confusing site that is not set up simply and elegantly will pose many problems.

Your navigation bar at the top of your home page should be succinct and not clunky. A responsive design will allow your viewers to quickly find what they are looking for and not get fatigued from frustration.

Having a site that is easily navigated will reduce your bounce rates and keep customers coming back to your site again and again.

Eye of the Beholder

Eye of the Beholder

Eye of the Beholder

 

Eye of the Beholder

When people think of high fashion a few stereotypes are rooted in their minds. Expensive outfits worn only by runway models, fancy formal wear, and the latest niche designs.

Yet, the latest styles do not have to be restricted by the most expensive price tags and the most renowned chain stores.

At Eye of the Beholder Consignments the dream is to combine affordable pricing with most modern and desired aspects of fashion today.

This dream is not restricted by just clothing items. We incorporate high-end furniture, home furnishing accessories, handbags, jewelry, and more. Success is now the reality that has resulted from hard work and dedication. Eye of the Beholder has put in the effort, and it shows.

In 2013 we were voted Best Consignment Shop in the Best of West County issue of The Voice, and 2014 Readers Choice Bowie Blade.\

 

Your Fashion Speaks Volumes

What you choose to wear is how you desire to display yourself to the world and others. Fashion can be a means to blend it, or to set yourself apart from everyone around you.

With the wide variety we provide at Eye of the Beholder, the choice is up to you how you want to present yourself.

Since 2012, owner Briana Printy’s goal of starting and growing a unique consignment shop has succeeded and continued to expand. Her philosophy is that you don’t need to spend a lot of money to get a quality product.

You can find that great one of a kind piece of clothing, furniture, or whatever you are searching for all without breaking the bank.

 

High-End Doesn’t Always Mean High-Priced

We keep our inventory up to date and in stock with brands such as Coach, Louis Vuitton, Michael Kors, and many more. This is what makes us stand out in the consignment space. We only accept the highest quality from those who wish to part with their high end items.

If you are on the hunt for a consignment shop with an impressive selection and trendy styles, Eye of the Beholder will catch your attention.

Are you Mobile First?

Are you Mobile First?

Are You Mobile First?

 

Are You Mobile First?

In 2016 mobile internet use became the dominant platform that people use to explore the internet. With the increase in popularity of apps and social media this shouldn’t come as a surprise.

With the pace of life continually increasing, a mobile device makes more and more sense. It can fit in your pocket, be taken anyway, and the interface is easily usable by anyone. Designing your website so that it’s mobile friendly ensures you keep pace with the changing technological culture. Here are a few tips to consider when developing a plan for your mobile friendly site.

 

Make Sure Anyone Can Read and Click Through Your Site

 

Everyone has been on a mobile site with tiny buttons and font that was barely legible. Then you have to enlarge the text, search for what you want, fight off frustration, and waste valuable time. Instead opt to make the font on your pages at least 14px. You can then play around and see if that is the proper size or if it needs to be adjusted further.

Another important aspect when it comes to size is having large enough buttons to use on a mobile device. Whether you have clumsy thumbs, or a smaller phone, large buttons make a site easier to navigate.

When you have a website that is easy to read and navigate through it reduces friction. Your visitors will thank you when clicking through your site is a breeze and they can read everything.

 

If Your Site Isn’t Mobile Friendly, Your SEO Will Suffer

 

Sites that are not optimized for mobile use will not be ranked highly on Google. This means that for your business to be competitive in the online search world, it needs to be mobile friendly.

If a site doesn’t load or lags, you are going to lose potential customers. Creating a mobile version of your site with conversion platforms like bmobilized will reduce issues that users experience.   

 

Avoid Common Mobile Optimization Mistakes

 

There are a few common mistakes that site owners can make that will negatively impact their SEO in the mobile sphere. One is blocking JavaScript, CSS, or image files. This will result in lower rankings for your mobile and desktop site.

Another issue is putting any unplayable content on your mobile site. Any program run on Flash Players or license-restricted content needs to be avoided. Lastly, if you are using a separate mobile site make sure your cross-links are consistent. You wouldn’t want a mobile user to be unable to access the correct page of your desktop site.