Keep Your Facebook Video Short!

Keep Your Facebook Video Short!

Keep Your Facebook Video Short!

 

Keep Your Facebook Video Short!

Video is one of the best mediums that can be used to enhance a businesses online presence in the age of social media.

The trend towards more video on the web has been increasing for years. However, more video is not always the answer.

Many times the attention span of the viewer doesn’t allow for them to be interested in long videos on platforms like Facebook. While scrolling through Facebook most people don’t invest the time in a video that is longer than two minutes.

Here are a few tips to help you focus on the kinds of videos you should be putting on Facebook.

 

1. Longer Videos do Better on YouTube

People who are on Facebook are not there for long form video content. It’s just not the case. Instead they are constantly moving and clicking around. They want to find out what their friends are saying and don’t take the time to stay in one place.

That is why even if you have a larger Facebook following for your business you need to look at the analytics. That way you can see how your videos are performing.

Instead consider moving videos over 2 minutes to YouTube. YouTube has a larger market for long form video content and could help you grow a new audience. One way to use a piece of content is to post it both Facebook and YouTube to create two kinds of videos.

A Facebook video would be shorter in duration and simplifies what you are discussing. A YouTube video goes into more depth on the topic. This allows those who are really interested in you a way to learn more.

 

2. Metrics Can be Deceiving

A Facebook audience for many companies is simple. It won’t require as much work as constantly creating long videos for YouTube. This is why many businesses focus on it and can develop a solid following. This logic would leave you to believe that Facebook would be a better place to post any and all content.

This notion is a little misguided and can be addressed by looking at the data. You may have more views on Facebook for your longer videos but, how long are people watching them for? Are you retaining your audience for more than just a few seconds? Once they see how long the video is do they click off. 

All that effort and time spent in producing great quality content might be better suited for YouTube and other platforms. Facebook users are not likely to hang around for very long.

Your YouTube Channel Needs a Series

Your YouTube Channel Needs a Series

Your YouTube Channel Needs a Series

 

Your YouTube Channel Needs a Series

If you have a YouTube channel for your business then it is likely that you have a visual product, well crafted videos, and a strong communicative personality.

YouTube is the second largest place where people go to search for things behind Google. This means that it can be a powerful avenue to create traffic for your online business and increase attention around your product or service.

A series though is a brilliant way of picking apart a topic or common questions that customers can have. This way you can go into as much detail as is needed and be creative in the process.

Here are a few ways you can get started on a YouTube series.

 

Research and Find Topics your Viewers will Enjoy

When you are beginning a series be sure to look at your analytics and find out which videos have performed the best. Look at data points look unique viewers, likes, and average time viewed to get started.

Once you are in the analytics tab you can add different metrics to get additional details on your audience. From unique viewers, average percentage viewed, and likes. If you want information on a particular video you can go into YouTube studio to see overall watchtime and viewer retention.

Once you have this information create a list of potential categories that you can use for future videos.

 

Use Keywords in Video Titles Tags and Descriptions

You can have a great video with engaging content and quality footage but, if you aren’t searchable than your time is wasted.

Use keyword research to make sure you video topics and search results will match up. There are a few tools you can use to see which keywords are working the best. TubeBuddy, VidIQ, and MorningFame have free and paid plans that can assist you.   

Begin with a phrase and type it into any of these tools. Check the results for searches that have a high volume that you can turn into a narrow niche.

Once you have your keywords incorporate this new information into your titles and video descriptions.

 

Create Multiple Videos on One Topic

The best part of creating a YouTube series is that it prompts the viewer to keep clicking on additional videos. This means more of their time is spent on your content.

Make sure you bring up your overarching topic in the beginning of each video to grab the attention of those who see it. Create thumbnails for your videos that will draw people in and use engaging titles.

After you are able to incorporate all the elements we have talked about, you will see growth in your channel. More views, likes, and subscribers doesn’t necessarily mean your revenue increases.

However, everyone is on YouTube, and you need to be their so you can generate leads. This is how you can push viewers into your sales funnel and allow them to have a gateway to your additional paid content.