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Five content upgrade ideas to boost email subscribers in 2018

As a brick-and-mortar business owner, it can be challenging to see the benefit of growing an email list. You want customers to walk into your store and make a purchase; how can an email list help you do that?

The simple answer is trust and value.

Potential customers are more likely to make a purchase from someone they know, like and trust.

Building and nurturing your email list is a great first step to establishing that trust and getting potential customers to like you.

However, people are more protective of their email because they’re getting inundated with promotional emails and false claims. This is why it’s important to provide value and benefit in exchange for an email address.

If you’re not sure where to start or what to provide, we’re sharing give content upgrade ideas to boost email subscribers and start growing that list!

A coupon.

This works great for people who are already familiar with your brand and the great products you offer. By having an exclusive, email-only coupon, you’re encouraging email signups as well as a future purchase.

Think: 25% off your next purchase of $50 or more.

An ebook.

This can be a great way to showcase your expertise on a certain topic related to the products or services you are selling. An ebook should be longer-form content compared to a blog post, but not too long that it overwhelms readers.  

Think: 30 meals in 30 minutes or less.

An email series.

Consider creating a multi-day challenge that walks subscribers through a particular process or shares certain information. This is perfect for sharing content that can be built up each day.

Think: How to declutter your home in five days.

A challenge.

Similar to the email series, a challenge is a way to guide subscribers through a particular series. The benefit to a challenge is that it can be more community building and the benefit to the subscriber is clearly defined.

Think: Seven day push-up challenge.

A worksheet or checklist.

This option is perfect if you’re short on time but still want to provide some great value to your readers.

Think: Master your morning routine checklist.

Not sure where to start? We’ve got you covered. Contact us today to see how we can help with your email marketing strategy.