Five Ways to Integrate Video into Your Marketing Strategy

Video Makes Your Social Media Marketing Better

Now, more than ever, video is where your efforts need to be when it comes to marketing your business. However, if you’ve never done video before, the thought can be intimidating, overwhelming and a little scary.

If you’re not sure even where to start, not to worry – we’ve rounded up five ways to easily add video to your marketing strategy.

Begin With Instagram Stories

If you’re hesitant to be in front of the camera or not sure exactly what to do, dip your toe into the video waters with Instagram Stories. Since it disappears after 24 hours, you can test out different styles of content to see what works best for you. And best of all, if it doesn’t work out, it’s gone after a day.

Create an informational video about your company or product

When you’re highlighting your company or product, you don’t necessarily need to be the focal point. This is a great way to ease into being in front of the camera. You’re providing valuable information, adding another video to your collection and sharing your organization’s story!

Talk about what you know

When you’re first starting out, make it as easy as possible and stick with what you know and love. This will make it easier to be in front of the camera and your passion will show through in your voice and facial expressions.

Try a Regularly Scheduled Facebook Live

Once you become a little more comfortable in front of the camera, try hopping on Facebook Live at a set time every week, or every day if you’re really ambitious! You’re able to see real-time what your audience is saying and start communicating with them in a more authentic and engaging way. Your Facebook Lives don’t have to be long to be effective, just make sure you’re consistent and sharing valuable information!

Collaborate with other influencers

Tackle video with a friend! Whether you select an employee or another influencer in your industry, it’ll take all the pressure off you. In addition, having another person on the video brings in another level of entertainment for your audience.