Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

As a business owner, you know by now that social media matters. You also probably know that staying active on the appropriate social media channels is a must. And if you’ve been following along with our blog, you know that it’s also important to be listening to what your customers are saying.

What we haven’t mentioned yet is the last piece to the social media puzzle: tracking analytics.

We know you’re busy and we know it’s hard enough to consistently post and monitor what is being said. However, if you’re not tracking how well your content is performing, you could be completely wasting all that time and effort.

If you’re head is spinning, don’t worry. We’ve rounded up five ways to track your social media marketing analytics so you can stay ahead of the game.

Go straight to the source.  

Yes, it’s obvious, but looking directly on the platform can also be a great first step. For Twitter, you need to enable the analytics. If you have a Facebook business page, the insights are automatically available. For Instagram and Pinterest, you need to enable a business account.

Each platform provides pretty great information on the best posting times, what types of posts drive the most engagement and how many people are clicking through.

Check Google Analytics.

If you already have Google Analytics set up for your site, you know it’s easy to see where your traffic is coming from. But, did you know you can set up parameters to track specific social media campaigns? Best of all, it’s free.

Look at your social scheduler.

Most social media scheduling tools offer basic analytics for content scheduled through their service. The benefit of choosing something like this is you have all your platform analytics in one place. You’re not having to log into each platform to see how a post is performing. Tools like Buffer even send email notifications when a post is going viral.

Track website analytics on social with BuzzSumo.

BuzzSumo is a two-fold analytics platform. It’ll show you what content on your website is getting shared the most and how that specific piece of content is perform across the social platforms. This is a great way to see what type of content resonates best with your audience.

Try a platform-specific analytics tool.

For more in depth analytics on a certain platform, try a platform-specific analytics tool. These options generally provide a more detailed report since it focuses on only one platform. Think Tailwind for Pinterest, Snapalytics for Snapchat and Iconosquare for Instagram.

Not interested in learning one more thing about social media? Don’t worry, we’ve got you covered. Contact us today to learn how we can manage all your social accounts, including analytics tracking!