Do you have happy mobile customers?
How happy are your customers when they engage with you on their mobile phone?
Customers are the bread and butter of every business and if you don’t have them, you’re not in business. However, have you ever thought about their experience? Believe it or not, 85% of people access content via a mobile device (phone or tablet) and here is an interesting statistic that sheds some light on that customer experience.
84 percent of mobile advertisers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Unlockd)
Why should you care?
If you are advertising or marketing to your customers, as you should be, the experience your customers have is paramount. However, it seems that a lot of business owners are under the impression that their efforts are a positive experience for their audience when in fact, it’s the opposite.
What would improve their happiness?
Unlockd discovered that, “The research found that half of 16-44 year olds would happily accept mobile ads if, in exchange for viewing them, they were given rewards or incentives. A lower monthly mobile price plan would keep almost two-thirds (64%) of younger users (age 16-29) happy with ads.” This is a significant finding. Makes you want to consider changing your approach, right?
If you are ready to change that for your business, grow, and reach your gaols for your business, stop wasting time pushing your content out to your customer – contact us for a free consult and find out how we can help you increase the return on investment (ROI) you are getting from advertising and marketing to your audience.