How to Create a Visually Coherent Instagram Account

How to Create a Visually Coherent Instagram Account

The rise of social media gave both users and companies the ability to become content creators. Some have perfected visual coherence for Instagram to an art, while others still struggle with finding the right balance, vibe, and defining their voice.

Instagram as a highly visual platform, requires some artistic taste and know-how about good design rules. The human brain thrives on predictability and coherence, therefore having an appealing feed requires coordinating a few elements.

Theme and Colors

Start with market research of your industry and define best practices. Either go with the flow or take a completely different approach to set yourself apart. For example, most fitness trainers dress in bright and vibrant colors to inspire joy and energy. You could define yourself as the all black, sleek trainer.

Once you decide on the theme and vibe of your account, it’s time to select the colors that best define that mood. Look for inspiration in the pictures you want to use and create a color palette. Try to stick to three main colors and at most three accents of color in all your posts. It’s an essential step of your branding. Coordinate these with your logo or make it complimentary.

Filters & Fonts

Not only the colors in the pictures can transmit a certain message, but the Instagram filters you use in your postings. Different hues correspond to different moods, from highly optimistic to nostalgic or mysterious.  You might think that it is too monotonous to use the same filter for every posting, but in fact, that is what makes a feed look professional, neat and ordered.

The same consistency rule also applies to fonts if you use quotes in your postings. You should select at most two fonts and use them for every occasion. There is the tendency to abuse script fonts for quotes, and it could look just one of the many trying to fit in. On the other hand, using special fonts for your bio can help you stand out.

Planning

Don’t just rely on the spur of the moment for inspiration, think of an editorial calendar and schedule your posts ahead. This practice helps you stay true to your theme and prevents repetition. Seeing the pictures in the right order before publishing them on the feed can help you rearrange and tell a story with every nine blocks.

If you think that keeping visual coherence for a top Instagram account is hard work, don’t be afraid to ask for a little help. We can get you started, or we can offer you full maintenance packages to check this task off your busy entrepreneur list. Let’s connect.