How to Create a Weekly Posting Calendar that Converts
3 Easy Steps to Create a Weekly Posting Calendar that Converts
Maintaining a corporate social media profile requires strategy and planning. People are creatures of habit and react best to things they can anticipate. Even though the age of TV series and radio broadcasts is almost gone, following a consistent posting calendar, both regarding themes and hours can be the key to long-term growth. It makes your fans anticipate and be curious about what you have to say next. Be sure not to let them down or waiting.
Let’s review the steps you need to take to have a clear brand voice and never be out of inspiration. The best blogs, pages, and podcasts seem effortless but are built with clock-wise precision.
Although most companies maintain social media profiles only for awareness, you can think more specific. Attach financial goals to your posting, especially sponsored ones. Treat social media posting with the same respect as general business strategy and define yearly, quarterly, monthly and weekly goals. Try to pinpoint areas such as the themes to cover, the number of followers to acquire or sales.
Research your audience and find out the relationship between demographics and the preferred content. Try to identify best posting time regarding weekdays and hours. Save the best material for these times.
Define the (Seven) Wonders of Your World
Not all companies need to post daily, but to be consistent, it is helpful to define a theme for each day of the week. Try to avoid general topics like the Monday dread and #TGIF, rather be specific to your industry and audience. You can have “Tips and Tricks Tuesday”, “Delicious Wednesdays” or “Mommy’s Saturday Treat”.
Merge this personal blueprint with international and local holidays to capture more diversity in your posts. Also, practice consistency. For example, if you have a weekly funny posting every Friday, don’t come up with sad or disturbing industry news. Make few exceptions for major events.
Build your calendar like a cake. The strategy is the cake dough, the daily themes are the cream, and the content is the frosting. You should aim to make this as enjoyable, eye-grabbing and fun as possible.
Industry leaders advise to write over 20 titles for each post and pick the best one. There are even headline analyzers to help you choose the best one. This exercise will make you more creative and attentive to nuances.
Do you already know what types of posts does your audience like? Would you be curious how a specialist can help you define your unique calendar? Why not drop us a line about your social media struggles?