How to Create an Amazing Video on a Budget

If you’re not using video, you’re missing out.

Seven years ago when I started my business, video was not that big of a deal. Guess what? It is now. Using video to market your business is hands-down the best way to spend your money if you plan on getting the best bang for your buck. Why? I could tell you why but you deserve better – here are some statistics I think will help you understand just how important video is.

How to create your video on a budget

Now that you can see the importance of video to your marketing strategy, let’s talk about how you can create one for about $100.

Decide on the length of your video. When you’re marketing your business, the rule of thumb is, keep is short and to the point. Videos over 5 minutes, just won’t do. People are busy and their attention is going in 85 directions all the time. Don’t burden them with content that takes up their valuable time – tell them what they need to know so they can make an educated decision if your product or service is right for you.

Storyboard it. What does this mean? A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. It means putting your ideas down on paper or using a software. The easiest is to use a piece of paper, Dummies.com, has a great format:

 

  • Establish scenes and shots. Each box in the storyboard represents a shot in succession. The figure loosely represents the composition of the shot and shows the placement of items and actors.

  • Determine action and dialogue. Below every box is a smaller box in which rough dialogue or action can be stated. Arrows or other markings can be used in the main box to communicate the action.

  • Place graphics and voiceovers. A box is used to show slides in the video. Graphics can be shown in either the big box or the little box.

Lastly, create a compelling hook to draw them in. Amy Schmittauer emphasizes in her book, Vlog Like a Boss that you have approximately 8 seconds to capture your customer’s attention. When creating your call to action or hook, keep that in mind because that is about all the time you have to keep them watching.

 

Filming and editing your video.

I’m a huge fan of affordable options for filming and editing your video. Here are my recommendations:

What you need to film:

  1. GoPro HERO5 Black cameras give you outstanding quality for both audio and video
  2. Tripod, either a desktop/compact or full size.
  3. Lighting, the most affordable solution is filming outside or filming in front of a window, facing it.

What you need to edit:

Video editing is notorious for being expensive. However, there are a couple of software options out there can help you do this without spending a log of money. If you are a MAC user, use their application iMovie. It usually comes standard with any MAC computer and is all you’ll need to get started. If you are a PC user, stay away from their application MovieMaker, most likely you won’t be able to get the quality of video that you need to represent yourself. Instead, I suggest using Movavi, which is the PC equivalent to MAC’s iMovie.

What’s next?

Once you get your music, audio and video done, save it as a MP4 and then you are ready to upload it. Different platforms (Instagram, Facebook, Twitter, etc.) all have different requirements for length and preferred size. If you’d like this information without the headache, I’ll be assembling all this info and publishing it on Dec 22, I’ll post the link HERE as soon as it’s live!

  • Native Facebook videos get 135% more organic reach than any other type of post
  • Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel
  • Over 50% of internet users look for videos related to a product or service before visiting a bricks ‘n’ mortar store
  • Embedding video on a landing page can increase conversions by 80% or more
  • Viewers retain 95% of a message when they consume it in a video as compared to 10% when reading it in text form
  • The average conversion rate for websites using video is 4.8% as compared with 2.9% for those that don’t use video
  • Viewers who watched an ad twice on mobile experienced a lift of 23% in unaided brand awareness and 47% in unaided ad recall.

 

How to create your video on a budget

Now that you can see the importance of video to your marketing strategy, let’s talk about how you can create one for about $100.

Decide on the length of your video. When you’re marketing your business, the rule of thumb is, keep is short and to the point. Videos over 5 minutes, just won’t do. People are busy and their attention is going in 85 directions all the time. Don’t burden them with content that takes up their valuable time – tell them what they need to know so they can make an educated decision if your product or service is right for you.

Storyboard it. What does this mean? A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. It means putting your ideas down on paper or using a software. The easiest is to use a piece of paper, Dummies.com, has a great format:

 

  • Establish scenes and shots. Each box in the storyboard represents a shot in succession. The figure loosely represents the composition of the shot and shows the placement of items and actors.

  • Determine action and dialogue. Below every box is a smaller box in which rough dialogue or action can be stated. Arrows or other markings can be used in the main box to communicate the action.

  • Place graphics and voiceovers. A box is used to show slides in the video. Graphics can be shown in either the big box or the little box.

Lastly, create a compelling hook to draw them in. Amy Schmittauer emphasizes in her book, Vlog Like a Boss that you have approximately 8 seconds to capture your customer’s attention. When creating your call to action or hook, keep that in mind because that is about all the time you have to keep them watching.

 

Filming and editing your video.

I’m a huge fan of affordable options for filming and editing your video. Here are my recommendations:

What you need to film:

  1. GoPro HERO5 Black cameras give you outstanding quality for both audio and video
  2. Tripod, either a desktop/compact or full size.
  3. Lighting, the most affordable solution is filming outside or filming in front of a window, facing it.

What you need to edit:

Video editing is notorious for being expensive. However, there are a couple of software options out there can help you do this without spending a log of money. If you are a MAC user, use their application iMovie. It usually comes standard with any MAC computer and is all you’ll need to get started. If you are a PC user, stay away from their application MovieMaker, most likely you won’t be able to get the quality of video that you need to represent yourself. Instead, I suggest using Movavi, which is the PC equivalent to MAC’s iMovie.

What’s next?

Once you get your music, audio and video done, save it as a MP4 and then you are ready to upload it. Different platforms (Instagram, Facebook, Twitter, etc.) all have different requirements for length and preferred size. If you’d like this information without the headache, I’ll be assembling all this info and publishing it on Dec 22, I’ll post the link HERE as soon as it’s live!