Is Your Web Design Costing Your Business?

 

Is Your Web Design Costing Your Business?

Every entrepreneur wants to flourish. We all want to be among the 10% of businesses that make it beyond the fifth year, right?

Every business owner should be proactive in making sure that all aspects of their business contribute towards success and profitability.

Most business owners understand the need to have a website to communicate and market the business and products. Sadly, not all business owners understand that their website could be dragging their growth rate and hindering the company’s success

So what is it about the website?

Log in to your website as you go through the following five questions. In case your answer is a NO or NOT SURE to ANY of the questions, then your web design is costing your business.

  1. Does it LOAD easily and quickly?
  2. Can the website be viewed on a MOBILE DEVICE?
  3. Can a visitor easily grasp the PURPOSE of your brand?
  4. Are the COLORS, TONE, and STYLE of your brand evident and consistent?
  5. Is your web design and content SEO optimized?

If you have identified that your web design might be costing your business, then you need to take action ASAP. Otherwise, your competitors will continue to out-smart you until they kick you out of business.

According to a research conducted by Microsoft, the attention span of human beings has dramatically decreased with the increase in technology and social media. Therefore, readers will quickly go on to the next search result if your website takes too long to load.

 

Today, over three-quarters of the people in America use their mobile devices to access the internet.

 

Therefore, Google is favoring  mobile-friendly sites in its ranking system. Consequently, when designing the site, it is imperative to ensure that it is mobile- friendly.

 

Branding! Branding!

 

If your brand is not evident, consistent, and clear on your website, your bounce rate will be exceptionally high.  People want to decide whether to navigate the site or not, quickly. Therefore, if the site looks confusing and ugly, visitors will swipe to the next website in search of their answers.

According to multiple pieces of research, Google accounts for over 90% of all traffic to the websites. Meaning, No online marketer should attempt to underplay the need to have an SEO optimized website. Therefore, ensure you have ranked highly not only on Google but even on other search engines.

In conclusion, if you find that your website is running you down, do not worry.  Re-strategize, invest in a site that is User-friendly, communicates your brand clearly and is SEO optimized.