The Top 10 Skills of a Marketer in 2018

The Top 10 Skills of a Marketer in 2018

Marketing professionals are going through a transformation of the skills required to have. Creativity, soft skills, and design are still important, but taking a backseat compared to data analytics, strategy, digital channels management and SEO. Here is a list of the top 10 skills of a marketer in 2018.

Project management

Every marketing campaign is a standalone project which requires diligent distribution of budget and resources. Tracking success and preventing delays is essential to growing a brand.

Emotional intelligence

Marketing is all about creating a human connection. Interpersonal and soft skills are in high demand for most jobs. Therefore, as a professional persuader, you need to be able to resonate with your audience and communicate with them.

Storytelling

Aggressive and logical advertising don’t have much success these days. Excellent marketers are able to create stories and involve the public in the brand’s narrative. As a result, they combine different techniques, including audio, video, and graphics to appeal to the audience.

Design thinking

New-age marketers are not afraid to experiment, to prototype and test ideas. They create innovation by playing with the unrelated concept and asking the public what they want instead of assuming. Always focus on solutions, not problems.

Visual language

With decreasing attention spans, marketers are competing for a very limited resource, and we don’t mean money. The solution to this is engaging, if not shocking, visuals. Stock images are not enough anymore, you need imagination and the element of surprise.

Networking and influencers

As a marketer, you are more of a facilitator between your brand and people who can get it in front of your desired audience. You need to be able to get in touch with social media influencers, celebrities, and distributors.

Data visualization

Successful marketers rely on digital dashboards for quick decision making. They are comfortable with trusting reports and know how to drill down into data to get insights.

SEO/SEM/SMM

The challenge is to be able to think for humans and machines simultaneously. You don’t only need informative content, that is easy to read an engaging, you need content that crawl bots can index. Great marketers know how to leverage the power of paid advertising.

Omnichannel communication

Prospects switch seamlessly between channels and devices and marketers should be able to do the same. The same message should be adapted to fit into the constraints of different platforms and seem native to those environments.

Analytical skills

Marketing is becoming a data-driven domain. Excellent professionals should be able to gather, visualize and interpret big data to create marketing strategies.

How many of these skills do you feel confident about? Are you ready to upgrade yourself and your team or do you think you need the help of professionals?